| Office Rent |
Fixed |
Include $15,000/month in fixed overhead from Month 1 through Month 60. |
Spreading rent across each client and hiding the true monthly hurdle. |
| Insurance (General Liability & Professional Indemnity) |
Fixed |
Include $8,000/month as a fixed operating requirement before contribution margin. |
Moving insurance with revenue even when the policy bill is stable. |
| Salaried Wages |
Fixed |
Use monthly salary load by full-time equivalent (FTE); first-year base wages are about $112,292/month before benefits. |
Treating salaried staff like variable labor tied to each billable hour. |
| On-site Operations Staff Costs |
Variable |
Subtract as revenue-linked direct service expense: 12.0% in the first year, falling to 8.0% in the fifth year. |
Leaving field labor in overhead and overstating contribution margin. |
| AI Platform Maintenance & Licensing |
Variable |
Model as a percentage of revenue: 5.0% in the first year, falling to 3.0% in the fifth year. |
Calling all platform spend fixed when usage and client volume drive the bill. |
| Sales & Business Development Commissions |
Variable |
Deduct from revenue before break-even: 6.0% in the first year, falling to 4.0% in the fifth year. |
Budgeting commissions only as payroll and missing the revenue-linked drag. |
| Minimum Travel Retainer Plus Per-site Travel |
Semi-variable |
Split the base retainer into fixed overhead and the per-site portion into variable expense. |
Modeling all travel as one flat percentage and missing the minimum monthly charge. |
| Added Field Coverage After a Capacity Threshold |
Semi-fixed |
Add coverage in steps when active customer hours exceed the current team’s capacity. |
Smoothing the added team into a percentage and understating the cash jump. |