| Commercial Lease/Rent |
Fixed |
Use $75,000 per month from Month 1 through Month 60. |
Treating rent as flexible after signing. |
| Utilities and facility overhead |
Fixed |
Use $30,000 per month combined for utilities, insurance, maintenance, security, cleaning, software, and supplies. |
Forgetting small monthly overhead adds up. |
| Core management payroll |
Semi-fixed |
Use $45,000 per month for the General Manager, Head of Member Experience, Executive Chef, Wellness Coordinator, and Maintenance Technician. |
Hiring full teams before member volume. |
| Hospitality Staff and Community & Events Manager |
Semi-variable |
Start at $22,500 per month in the first year, then raise full-time equivalent headcount as service load grows. |
Understaffing peak nights. |
| Food, event, and wellness delivery expenses |
Variable |
Apply 10.0% of first-year revenue: 5.0% food and beverage, 3.0% event supplies and staffing, and 2.0% provider fees. |
Pricing events without direct delivery expense. |
| Transaction and member activity fees |
Variable |
Apply 9.5% of first-year revenue for payment processing, member engagement events, and sales commissions. |
Ignoring fees on every transaction. |
| Annual Marketing Budget |
Semi-fixed |
Use $500,000 per year, or $41,667 per month, in the first year before layering in CAC analysis. |
Mixing CAC spend with commissions. |