Don’t lock in fixed costs until you’ve proven a $14K monthly revenue path, held Year 1 marketing near $10K, and seen real paid demand at the modeled prices and session lengths. The break-even point is Month 9, so early commitment needs proof, not hope.
1Revenue Path$14K/moVerify you can reach this monthly revenue before you commit to a lease or new coach, because the model does not break even until Month 9.
2Fixed Load$2.4K/moYour base overhead is about $2,425 a month before hires, so don’t sign a fixed space deal until bookings are steady enough to cover it.
3Margin Check71% CMYear 1 coach fees, software, facility rent, and processing fees leave about 71% contribution before fixed costs, so travel leaks and discounts need tight control.
4Offer Mix2.0/6.0/4.0/2.5 hrsConfirm clients will buy the modeled session blocks for individual work, subscriptions, group clinics, and data analysis, or revenue per booked hour will slip.
5CAC Test$150 CACKeep Year 1 marketing near $10,000 and verify the $150 acquisition cost on paid clients, not just inquiries, before scaling spend.
6Cash Floor$866K floorMinimum cash bottoms out at $866K in Month 2, so stage the $38K launch capex and add the assistant coach only when booked hours exceed founder capacity.