| Commercial Rent |
Fixed |
Use $3,500 per month as recurring overhead before any booked classes. |
Mixing the $25,000 facility build-out into monthly rent. |
| Business Insurance |
Fixed |
Use $250 per month in fixed overhead across the planning range. |
Allocating insurance per dog and overstating session margin. |
| Software Subscriptions |
Fixed |
Use $300 per month as a stable operating platform expense. |
Treating booking software as variable because more clients use it. |
| Utilities |
Semi-variable |
Start with the $600 monthly base, then flex usage as billable days rise from 20 to 22. |
Holding all utility spend flat at higher facility occupancy. |
| Training Supplies |
Variable |
Apply the revenue percentage, starting at 5.0% in the first year and declining to 3.0% by the fifth year. |
Using a flat dollar amount even as class volume changes. |
| Marketing and Advertising |
Variable |
Model as a percentage of revenue, from 8.0% in the first year to 5.0% in the fifth year. |
Locking ad spend as fixed while relying on higher occupancy. |
| Payment Processing Fees |
Variable |
Apply fees to collected revenue, starting at 2.5% in the first year and falling to 2.0% by the fifth year. |
Forgetting fees on retail product sales and training revenue. |
| Trainer Payroll |
Semi-fixed |
Step payroll up when capacity changes, including the junior trainer starting in Month 13. |
Treating salaried trainers as per-session labor with no capacity step. |