| Office Rent and Utilities |
Fixed |
Model as $4,500/month from Month 1 through Month 60. |
Tying rent to subscriber volume. |
| Legal and Compliance |
Fixed |
Model as $1,500/month across the planning range. |
Spreading it as a revenue percentage. |
| Accounting and Taxes |
Fixed |
Model as $1,200/month recurring overhead. |
Changing it with each new customer. |
| Salaried Team |
Semi-fixed |
Model full-time employee capacity in steps: $38.8k/month in the first year and $45.0k/month in Year 2. |
Ignoring staffing jumps as revenue scales. |
| Online Marketing Budget |
Semi-fixed |
Model as budget steps: $10.0k/month in Year 1 and $20.8k/month in Year 2. |
Treating all acquisition spend as per-sale only. |
| Cloud Hosting and Data Storage |
Variable |
Apply as 8.0% of revenue in Year 1, falling to 6.0% by Year 5. |
Putting hosting into fixed overhead. |
| Payment Processing Fees |
Variable |
Apply as 3.0% of revenue in Year 1, falling to 2.7% by Year 5. |
Leaving fees out of contribution margin. |
| Customer Support Outsourcing |
Variable |
Apply as 4.0% of revenue in Year 1, falling to 2.0% by Year 5. |
Treating support as fixed admin work. |