| Headquarters Rent |
Fixed |
Use $12,000 per month from Month 1 through Month 60, regardless of order volume. |
Spreading rent per order and assuming it falls when sales miss plan. |
| Software Licenses and ERP |
Fixed |
Use $2,500 per month as platform overhead in the monthly break-even base. |
Modeling core systems as usage-only even though the subscription remains in place. |
| Cloud Infrastructure and Hosting |
Variable |
Apply 4.0% of revenue in the first year, falling to 2.0% by the fifth year. |
Holding hosting flat while traffic, orders, and revenue scale. |
| Payment Gateway Transaction Fees |
Variable |
Apply 3.5% of revenue in the first year, easing to 2.8% by the fifth year. |
Leaving out transaction fees when calculating contribution margin. |
| Customer Support Outsourcing |
Variable |
Apply 6.0% of revenue in the first year, dropping to 4.0% by the fifth year. |
Treating support as fixed when more orders create more tickets, refunds, and delivery questions. |
| Payroll |
Semi-fixed |
Keep management and engineering in place, then add staff in steps as operating scale grows. |
Counting all labor as variable when the CEO, technology lead, engineers, operations, and marketing roles stay in place. |
| Buyer and Seller Acquisition Budgets |
Semi-variable |
Model planned spend separately: $500,000 buyer marketing and $150,000 seller marketing in the first year. |
Blending acquisition spend into overhead instead of tying it to growth targets and CAC. |