Don’t sign the lease or scale ads until signed cases hold near the $450 CAC, the $34.6K monthly fixed load is covered, and the Month 2 cash floor of $822K is safe. Break-even lands in Month 5, so the first test is pipeline and capacity, not more overhead.
1CAC Proof$450 CACVerify signed cases still come in near $450 each before raising the $45K Year 1 marketing budget, or paid lead spend will outrun cash.
2Fixed Load$34.6K/moKeep office, software, insurance, admin, and base payroll near $34.6K a month so you know what revenue must cover before adding more space.
3Case Margin74.5% CMFull appeal work keeps about 74.5% after appraisal, records, referral, and travel costs, so the $225 hourly rate and 12-hour Year 1 case load must protect that spread.
4Active Hours4.5 hrsCheck that document intake, evidence review, filing, hearing prep, and follow-up stay within 4.5 billable hours per active customer each month, or service levels will slip.
5Cash Floor$822KHold at least the $822K minimum cash hit in Month 2 before you commit to long-term overhead, because the ramp still burns cash early.
6Ramp PointMonth 5Map county coverage before you widen travel and filing spend, and delay extra office buildout or analyst and paralegal hires until signed cases can carry the Month 5 break-even point.