Don’t lock in rent, vehicles, or hires until the work mix can cover about $18.0K a month in fixed cost and still track to Month 20 break-even. If early bookings stay thin, the Month 28 cash low point gets painful fast.
1Rate Card$125/$95/$185Test emergency, preventative, and after-hours pricing before you commit, because the Year 1 rates must hold enough fleet demand to justify the $85,000 vehicle spend and the $35,000 parts build.
2Monthly Nut$18.0K/moVerify rent, insurance, software, and overhead stay inside the fixed base, since office and shop rent is $3,500 a month and the full load drives the break-even point.
3Margin Base85% CMProtect the 85% contribution margin by holding parts at 12% of sales and fuel and maintenance at 3%, because every lost point makes break-even slip.
4Staff RampMonth 7-16Only add the senior tech, junior tech, and dispatcher after early work supports them, since those hires start in Month 7, Month 13, and Month 16 and can erase the first profit.
5Cash Cushion$550KKeep the full reserve in place, because the model’s minimum cash lands at $550,000 and the business does not pay back until Month 52.
6Launch CAC$350 CACCheck that a $25,000 Year 1 marketing budget can still buy customers near the $350 acquisition cost, so the opening pipeline is real before you promise 24/7 coverage.