| Facility rent |
Fixed |
Use $4,500 per month from Month 1 through Month 60. |
Allocating rent per unit and hiding true monthly overhead. |
| Utilities |
Fixed |
Use $800 per month inside baseline overhead for the planning range. |
Overcomplicating a stable monthly bill before volume changes justify it. |
| Marketing and platform fees |
Variable |
Treat 100% as sales-linked: 10.0% in the first year, falling to 6.0% by the fifth year. |
Budgeting it as a flat ad line and overstating contribution margin. |
| Payment processing fees |
Variable |
Apply the fee to revenue: 3.0% in the first year, declining to 2.0% by the fifth year. |
Leaving card fees below EBITDA instead of netting them against each sale. |
| Revenue-based COGS |
Variable |
Use 2.0% of revenue: 0.5% parts, 0.2% quality control, 0.8% warranty, 0.3% packaging, and 0.2% shipping insurance. |
Treating warranty, packaging, and insurance as overhead instead of unit economics. |
| Repair and handling per unit |
Variable |
Use $13 per sold unit: $2 diagnostics, $1 cleaning, $5 labor, $3 accessories, and $2 returns. |
Spreading returns and handling monthly, which understates volume risk. |
| Technician labor over base capacity |
Semi-variable |
Keep base technician salaries in payroll, but model overtime or temp repair help when unit flow exceeds staffed capacity. |
Assuming repair labor stays flat when device intake rises. |
| Later-year staff additions |
Semi-fixed |
Step up payroll when hiring thresholds hit, such as operations, marketing, and inventory roles starting in Month 13. |
Adding headcount evenly by month instead of in capacity steps. |