If signed retainers and Year 1 pricing do not cover the break-even path, delay office rent, vehicle spend, and full-time hires. The model only works when revenue, capacity, and cash line up before the fixed costs land.
1Pipeline proof$489K/moCheck signed work against the monthly break-even target and the Year 1 plan for about 20 customers from the $50K marketing budget at a $2,500 CAC.
2Offer pricing$1,200 / $1,800Verify the Year 1 rates hold at $1,200 for an initial assessment and $1,800 for a management package, because those prices set the base for every later margin check.
3Direct margin73% CMHere’s the quick math: Year 1 direct cost is 27% from lab fees, software, and travel, so contribution margin stays near 73% only if travel remains semi-variable.
4Overhead load$6.3K/moKeep the monthly fixed load covered by recurring work, including rent, insurance, software, utilities, legal, supplies, and hosting.
5Staffing ramp$302.5KReview Year 1 payroll before adding the Month 13 junior consultant and operations manager, and make sure field capacity still matches seasonal farm visits.
6Capex runway$102K / $183KPressure-test the $102K build spend and the $183K minimum cash trough at Month 33, since breakeven lands in Month 32.