| Property Insurance |
Fixed |
Include $3,500/month in recurring overhead from Month 1 through Month 60. |
Treating insurance as occupancy-driven when the model sets it as a flat monthly charge. |
| Property Management Software |
Fixed |
Include $850/month from launch month through Month 60. |
Delaying the expense until properties stabilize, even though it starts in Month 1. |
| Office Rent |
Fixed |
Include $4,200/month as core overhead, separate from tenant rent collections. |
Linking office rent to property revenue instead of treating it as a standing company expense. |
| Legal and Compliance Fees |
Semi-fixed |
Start with $2,800/month, then review step-ups as filings and investor work expand. |
Modeling compliance as fully variable when it usually changes in chunks. |
| Marketing and Advertising |
Semi-fixed |
Use $3,200/month as planned spend, with step changes if leasing volume or investor outreach expands. |
Assuming every marketing dollar moves directly with rent collections. |
| Utilities and Office Supplies |
Semi-variable |
Include the $950/month base amount, and track usage increases as staffing and office activity grow. |
Leaving usage-sensitive office expenses fully fixed during scale-up. |
| Payroll |
Semi-fixed |
Use about $41,700/month in the first year, rising to about $92,900/month by Year 4 based on planned full-time equivalent staffing. |
Spreading payroll as a sales percentage instead of modeling hiring steps. |
| Leased Property Obligations |
Fixed |
Add Cedar Plaza at $4,500/month once active and Elm Residence at $3,800/month once active. |
Counting leased property rent as variable just because tenant revenue changes. |