| Office/showroom rent |
Fixed |
Use $3,500 per month in fixed overhead from Month 1 through Month 60. |
Spreading rent across jobs and making margins look cleaner than cash flow. |
| Utilities, insurance, office supplies, accounting/legal, and CRM subscriptions |
Fixed |
Include $2,300 per month in fixed overhead before adding job-level costs. |
Leaving small monthly overhead out because each line feels minor. |
| Direct materials: building supplies and devices |
Variable |
Model as 14.0% of revenue in the first year, falling to 10.0% by the mature year. |
Treating materials like overhead instead of tying them to each project. |
| Subcontractor labor |
Variable |
Model as 9.0% of revenue in the first year, falling to 7.0% by the mature year. |
Combining subcontractors with employee wages and hiding true job margin. |
| Project-specific software licenses |
Variable |
Use 1.5% of revenue in the first year, declining to 0.7% by the mature year. |
Putting all software in fixed overhead even when licenses are project-specific. |
| Vehicle maintenance and fuel |
Semi-variable |
Start with the $1,200 monthly base, then review when route volume and crew trips rise. |
Treating fuel like rent even though job count and distance drive usage. |
| Marketing and advertising |
Semi-variable |
Separate planned annual spend from the sales-linked 4.0% first-year assumption. |
Using only customer acquisition spend and ignoring revenue-based campaign costs. |
| Skilled technician and junior technician hiring |
Semi-fixed |
Add labor in staffing steps as capacity grows, including the junior technician from Month 7. |
Treating crew wages, fuel, permits, rentals, and subcontractors as one bucket. |