| Office Rent |
Fixed |
$5,000 per month in overhead from Month 1 through Month 60. |
Treating rent as ride-driven instead of a monthly hurdle. |
| Software Licenses (Core Platform) |
Fixed |
$3,000 per month in platform overhead across the model period. |
Linking license spend to trip volume without a usage trigger. |
| Server Hosting & Data Services |
Semi-variable |
$4,000 monthly base, with usage risk as sessions, maps, and bookings rise. |
Ignoring peak demand load when ride requests spike. |
| App Maintenance & Updates |
Semi-fixed |
$2,500 per month until release volume or safety work steps up. |
Underbudgeting fixes tied to reliability and driver safety. |
| Payment Processing Fees |
Variable |
2.0% of revenue in the first year, falling to 1.8% by Year 5. |
Excluding processing from each paid ride. |
| Ride Insurance Premiums |
Variable |
5.0% of revenue in the first year, easing to 4.5% by Year 5. |
Pricing fares before insurance load is included. |
| User Acquisition Marketing |
Variable |
8.0% of revenue in the first year, falling to 6.0% by Year 5. |
Double counting paid demand against acquisition budgets. |
| Driver Incentives & Support |
Variable |
4.0% of revenue in the first year, falling to 3.0% by Year 5. |
Assuming driver supply is free as ride volume grows. |