| Rent |
Fixed |
Use $3,500 per month as a baseline hurdle before contribution margin covers anything else. |
Underpricing menu items in a weak-traffic site. |
| Utilities |
Semi-variable |
Start with $800 per month, then let oven, refrigeration, and prep usage rise with volume. |
Treating all utility usage as fixed. |
| Meat and ingredients |
Variable |
Model at 15.0% of first-year sales, falling to 13.0% by Year 5. |
Treating food spend as a flat monthly bill. |
| Packaging & Supplies |
Variable |
Apply 2.0% of first-year sales, improving to 1.5% by Year 5. |
Ignoring takeout packaging in per-order margin. |
| Payment Processing Fees |
Variable |
Use 1.5% of first-year sales, then 1.2% by Year 5. |
Forgetting card fees when testing break-even sales. |
| Delivery Platform Fees |
Variable |
Apply 0.5% of first-year sales, rising to 0.8% from Year 4 onward. |
Blending delivery commissions into general overhead. |
| Payroll |
Semi-fixed |
First-year staffed wages are $181,000 per year, or about $15,083 per month, before taxes and benefits. |
Treating every labor dollar as order-level variable spend. |
| Marketing & Promotion Fixed |
Semi-fixed |
Start with $500 per month, then review in steps as traffic targets rise. |
Cutting spend without checking lost cover volume. |