| Storefront fixed overhead |
Fixed |
Include rent at $2,500, insurance at $150, software at $175, and local advertising at $200 as $3,025 per month. |
Treating stable monthly overhead as sales-driven and understating the revenue floor. |
| Payroll while roles are staffed |
Fixed |
Count the $50,000 store manager and $20,000 part-time bookseller as $70,000 per year in the first year. |
Dropping staffed labor from break-even just because a slow sales month is expected. |
| Inventory acquisition |
Variable |
Apply 12.0% of sales in the first year as cost of goods sold, or COGS, meaning book cost tied to sales. |
Treating the $10,000 initial book inventory seed stock like monthly COGS instead of launch stock. |
| Book processing supplies |
Variable |
Apply 1.0% of sales for labels, covers, cleaning, and other per-book handling needs. |
Budgeting supplies as flat even when unit volume rises from more orders. |
| Payment processing fees |
Variable |
Apply 2.5% of sales because card fees rise with each paid order. |
Using one flat monthly fee and missing the margin drag from higher revenue. |
| Event marketing costs |
Variable |
Apply 2.0% of sales when events are modeled as a sales-linked expense. |
Classifying event spend as fixed and ignoring its direct tie to revenue activity. |
| Utilities |
Semi-variable |
Start with the $400 monthly base, then raise it only if store hours or usage increase. |
Keeping utilities flat after longer hours, heavier lighting, or added weekend traffic. |
| Store supplies |
Semi-variable |
Start with the $100 monthly base, then scale for higher visitor flow and order volume. |
Leaving supplies unchanged as bags, receipt paper, and cleaning use rise. |