| Office Rent |
Fixed |
Include $12,000 per month in fixed overhead from Month 1 through Month 60. |
Spreading rent across projects and hiding the monthly hurdle. |
| R&D Platform Development |
Fixed |
Include $20,000 per month before calculating contribution margin. |
Treating platform work as optional because it is not tied to one client job. |
| Year 1 Salaried Payroll |
Fixed |
Include $870,000 annually, or about $72,500 per month, as recurring capacity expense. |
Treating salaried engineering capacity like zero-cost labor. |
| Sensor & Hardware Components |
Variable |
Apply 12.0% of revenue in the first year, falling to 8.0% by the mature year. |
Using a flat dollar estimate instead of tying parts to project revenue. |
| Cloud Platform Hosting Fees |
Variable |
Apply 4.0% of revenue in the first year, declining to 2.5% by the mature year. |
Putting hosting fully in fixed overhead when usage rises with deployed systems. |
| Sales Commissions |
Variable |
Apply 7.0% of revenue in the first year, declining to 5.0% by the mature year. |
Forgetting commissions when modeling new customer revenue from paid marketing. |
| Payment Processing Fees |
Variable |
Apply 2.5% of revenue in the first year and second year, then step down to 2.0% by Year 5. |
Rounding small percentages away even though they reduce every dollar of contribution. |
| Technical Support Specialist Hiring |
Semi-fixed |
Add salary in staffing steps as support headcount moves from 0.0 FTE in Year 1 to 3.0 FTE in Year 5. |
Modeling support as perfectly variable instead of adding people in hiring blocks. |