| Manufacturing Facility Lease |
Fixed |
Include $12,000/month in overhead before testing unit economics. |
Allocating rent per unit and hiding the true monthly hurdle. |
| Year 1 Salaried Operations Team |
Fixed |
Treat General Manager, Production Supervisor, Quality Assurance Lead, and Account Manager salaries as about $26.1k/month of fixed payroll. |
Modeling salaried roles like direct labor that falls when units dip. |
| Unit Materials and Direct Unit Labor |
Variable |
Apply raw ingredients, bottles, cartons, labels, wax, beans, cans, oil, and direct unit labor to each unit produced. |
Treating packaging, scrap, rework, and run labor as overhead. |
| 3PL Logistics and Shipping Fees |
Variable |
Deduct 4.0% of first-year revenue, stepping down to 3.2% by Year 5. |
Leaving fulfillment below the gross margin line and overstating contribution. |
| B2B Sales Commissions |
Variable |
Deduct 3.0% of first-year revenue, stepping down to 2.2% by Year 5. |
Counting commissions as discretionary overhead instead of sales-linked expense. |
| Utilities, Testing, Sanitation, and Calibration |
Semi-variable |
Model usage-linked items like sterilization energy, refrigeration electricity, quality testing, sanitation supplies, and equipment calibration with production volume. |
Using one flat overhead rate when more runs create more checks and cleaning. |
| Marketing and Trade Show Budget |
Semi-fixed |
Start with $3,500/month, then step it up only when the sales plan needs more events or campaigns. |
Spreading the spend across units and making contribution margin look weaker. |