| Office Rent & Utilities |
Fixed |
Carry $15,000 per month in overhead from Month 1 through Month 60, regardless of project count. |
Spreading rent across each installation and lowering it when sales slow. |
| Insurance & Legal |
Fixed |
Include $4,500 per month in fixed overhead for the relevant planning range. |
Removing it from break-even because it does not attach to one customer job. |
| Hardware & Equipment Costs |
Variable |
Model as revenue-linked COGS: 18.0% of first-year revenue, declining to 13.0% by the fifth year. |
Entering hardware as a flat monthly spend instead of tying it to project revenue. |
| Cloud Infrastructure & Software Licensing |
Variable |
Apply as revenue-linked COGS: 5.5% in the first year, declining to 4.2% by the fifth year. |
Treating all software spend as fixed when the model links it to revenue volume. |
| Sales Commissions & Marketing |
Variable |
Use the variable rate against revenue: 4.8% in the first year, improving to 3.2% by the fifth year. |
Double counting it with the separate annual marketing budget. |
| Third-Party Installation Subcontractors |
Variable |
Apply subcontractor spend as a direct percentage of revenue, from 1.5% in the first year to 0.8% by the fifth year. |
Leaving subcontractors in fixed overhead even though use rises with field work. |
| Salaried Engineering and Technician Payroll |
Semi-fixed |
Model payroll in hiring steps as full-time equivalent headcount grows with capacity, not one hour at a time. |
Treating technician payroll as fully variable when salaries remain due during slow project months. |
| Vehicle Fleet & Equipment Maintenance |
Semi-fixed |
Carry the $3,200 monthly base, then step it up only when fleet capacity expands. |
Reducing the full fleet expense in line with every missed installation. |