| Office lease, $6,500/month |
Fixed |
Include in monthly overhead from Month 1 through Month 60. |
Allocating rent to each trade as if it rises with volume. |
| Legal and regulatory compliance, $4,000/month |
Fixed |
Keep as a fixed monthly commitment in the break-even base. |
Treating compliance as a trade-volume fee instead of required overhead. |
| Professional software licenses, $2,500/month |
Fixed |
Include as fixed platform overhead for the relevant planning range. |
Moving it into variable margin without a usage driver. |
| Registry API transaction fees, 4.0% in first year |
Variable |
Deduct from revenue because the fee moves with transaction activity. |
Putting it in fixed overhead and overstating contribution margin. |
| Payment gateway processing, 3.0% in first year |
Variable |
Apply as a revenue-linked fee before calculating contribution. |
Ignoring the percentage drag on each completed order. |
| Marketing budgets tied to seller CAC and buyer CAC |
Semi-variable |
Model the spend plan, then test CAC: $150 per seller and $500 per buyer in the first year. |
Treating the full budget as fixed when acquisition pace changes. |
| Payroll, $70,000/month in first year |
Semi-fixed |
Step it up as staffing expands to about $92,500/month in the second year and $119,583/month in the third year. |
Treating payroll as a per-trade expense instead of a capacity step. |