A specialty travel agency needs about $311k in monthly revenue to break even in the base case Here’s the quick math: $234k fixed monthly overhead divided by a 75% contribution margin equals $311k At $1,000 per custom itinerary project, based on 10 billable hours at $100 per hour, that is about 32 paid planning projects per month The model reaches break-even in Month 9, but actual results move with booking mix, ad spend, platform fees, and how much revenue comes from paid service fees versus unpriced partner bookings
Fixed costs$23.4K/mo
Base monthly burn
Contribution margin75%
After variable costs
Break-even revenue$31.1K/mo
Monthly target
Break-even timingMonth 9
Launch ramp
Break-even calculator
Test whether monthly revenue covers variable trip costs and the fixed overhead base.
Money available to cover fixed costs$35,000
$45,000 revenue - $10,000 variable expenses
Margin ratio
78%
Covers fixed costs
Yes
Break-even chart Revenue Total costs
Which expenses are fixed, and which move with bookings for a specialty travel agency?
Cost classification
Break-even is only reliable when fixed burn is separated from booking-linked spend. Rent and core salaries set the monthly hurdle, while marketing, familiarization trips, and platform fees move with revenue and protect contribution margin.
Expense
Cost
Break-Even Treatment
Common Mistake
Office Rent
Fixed
Include $2,500 per month in overhead.
Signing before demand proof.
Website Hosting & Maintenance
Fixed
Include $150 per month in base burn.
Treating it as booking-level spend.
CRM & Project Management Software
Semi-fixed
Start with $400 per month, then step up when seats expand.
Assuming software stays flat as the team grows.
Founder / CEO
Fixed
Include the $100,000 annual salary in recurring overhead.
Modeling it as an owner draw outside break-even.
Senior Travel Designer
Semi-fixed
Include $75,000 per full-time role, with hiring raising the break-even point.
Adding capacity without updating monthly overhead.
Marketing & Advertising Spend
Variable
Apply 15% of first-year revenue as booking-driven acquisition spend.
Double counting it with the fixed marketing budget.
Familiarization Trip Expenses
Variable
Apply 5% of first-year revenue in contribution margin.
Treating trip research as fixed overhead.
Booking Platform Fees
Variable
Apply 2% of first-year revenue per booking flow.
Leaving fees out of per-booking margin.
How does break-even change across lean, base, and full travel-agency scenarios?
Scenario table
As you add rent and people, fixed costs climb faster than revenue, so break-even moves up. The team-scale case has a better contribution margin, but it still needs stronger lead flow and fuller advisor schedules to stay above water.
Planning estimates only; actual break-even shifts with itinerary mix, staffing pace, and booking volume.
Scenario
Monthly Revenue
Variable Costs
Fixed Costs
CM Ratio
Operating Profit
Break-Even Signal
Lean founder-led setup
$136k
$34k
$102k
75%
$0
Tight cushion; one weak month can push you under.
Base boutique agency
$312k
$78k
$234k
75%
$0
Near break-even; keep conversion and scheduling steady.
Team-scale advisor team
$434k
$84k
$350k
80.7%
$0
Better cushion, but only if lead flow stays strong.
What breaks first if bookings slow, fees rise, or fixed overhead gets heavier?
Stress test
The base plan sits near break-even at about $311k in monthly revenue against $234k of fixed cost and a 75% contribution margin. A 10% revenue miss, higher platform fees, or $25k more fixed overhead can turn that into a $23k to $62k monthly gap.
Stress Case
Changed Assumption
Break-Even Revenue
Revenue Gap
Risk Signal
Current plan
No change.
$312k
$1k gap
CAC at $250 leaves little room for paid growth.
Revenue shortfall
Monthly revenue falls 10% to about $280k.
$312k
$23k gap
Paid itinerary volume below 32 projects will strain cash.
Fixed-cost pressure
Fixed overhead rises by $25k a month.
$345k
$34k gap
Support tools above 3% of revenue add drag fast.
Margin pressure
Variable expenses rise from 25% to 30% of revenue.
$334k
$23k gap
Platform fees above 2% push break-even higher.
Combined pressure
Revenue drops 10%, variable expenses rise to 30%, and fixed overhead is $25k higher.
$345k
$62k gap
CAC above $250 plus fee creep is the fast failure path.
Can you prove specialty-trip demand before you sign the lease and hire?
Founder checklist
Not yet. Year 1 EBITDA is negative $71K, break-even lands in Month 9, and payback takes 21 months, so the agency needs proof on pricing, demand, and CAC before it locks rent and hires.
1Custom demand$1,000
Validate that travelers will pay $1,000 for a 10-hour custom itinerary, because that fee drives the break-even case.
2Fixed load$4.4K/mo
Confirm rent, software, insurance, accounting, and office basics stay near $4.4K a month before you commit to an office.
3CAC check$250
Test whether you can keep customer acquisition cost near $250 before you spend the $25K Year 1 marketing budget.
4Payroll ramp$19.0K/mo
Verify the first-year team can support bookings at about $19.0K a month in payroll before you add more staff.
5Cash cushionMonth 9
Keep at least $836K of cash, because the model bottoms out in Month 9 and payback takes 21 months.
6Partner fees$0
Do not rely on partner-booking revenue until it shows real commission, because the current assumption prices that line at $0.