| Office Rent and Utilities |
Fixed |
Use $6,500 per month from Month 1 through Month 60 in operating overhead. |
Linking rent to revenue when it does not move with client volume. |
| SEC Compliance and Legal Retainer |
Fixed |
Use $3,200 per month as baseline compliance overhead before break-even. |
Dropping the retainer in low-revenue months to make break-even look easier. |
| Portfolio Management Software Stack |
Fixed |
Use $2,800 per month as a recurring platform expense across the planning range. |
Treating core software as optional instead of required operating capacity. |
| Staffing |
Semi-fixed |
Model payroll in hiring steps: first year payroll is $470,000, then rises as full-time equivalents are added. |
Spreading payroll as a percentage of sales instead of adding hires by role and timing. |
| ESG Data Feed and Screening Subscriptions |
Variable |
Apply 12.0% of first year revenue, declining to 8.0% by the mature year. |
Booking data feeds as flat overhead when usage scales with advisory revenue. |
| Third Party Impact Verification Fees |
Variable |
Apply 5.0% of first year revenue, declining to 3.0% by the mature year. |
Ignoring verification fees in contribution margin, which overstates break-even cushion. |
| Professional Referral Commissions |
Variable |
Apply 8.0% of first year revenue, declining to 6.0% by the mature year. |
Counting referred revenue without the commission drag that comes with it. |
| Marketing Content and SEO Services plus Annual Marketing Budget |
Semi-variable |
Keep $4,000 per month as fixed content spend, then layer annual marketing budget growth from $45,000 to $140,000. |
Treating all marketing as fixed and missing customer acquisition spend pressure. |