| Office Rent |
Fixed |
Include $3,500 per month as recurring overhead from Month 1 through Month 60. |
Mixing it with Office Furniture & Decor at $20,000 and treating both as monthly overhead. |
| Professional Liability Insurance |
Fixed |
Include $700 per month because it does not move with session volume in the planning range. |
Leaving it out because it is not tied to a specific therapy session. |
| EHR Software License |
Fixed |
Include $400 per month as recurring practice software overhead. |
Combining the $400 monthly license with the $1,500 initial setup fee. |
| Telehealth Platform Fees |
Variable |
Apply 1.5% of revenue in the first year, then use the lower forecast rates by year. |
Modeling it as a flat monthly bill instead of a revenue-linked fee. |
| Payment Processing Fees |
Variable |
Apply 1.0% of revenue in the first year because the fee rises with collected sales. |
Forgetting it when calculating contribution margin, which overstates break-even profit per session. |
| Client Referral Bonuses |
Variable |
Apply 2.0% of revenue in the first year as a sales-linked client acquisition expense. |
Treating referrals as fixed marketing even though the model ties them to revenue. |
| Utilities & Internet |
Semi-variable |
Start with the $500 monthly amount, and review it as office use and telehealth activity scale. |
Assuming it stays perfectly flat while clinician count and session volume grow. |
| Administrative Assistant salary |
Semi-fixed |
Include $45,000 annual salary as payroll; step it up only when added capacity requires more support. |
Treating the full next staffing step as variable per session instead of a capacity-driven jump. |