| Raw Roe Sourcing and Processing |
Variable |
Model at 12.5% of first-year revenue, falling to 10.5% by the mature year as purchasing scale improves. |
Treating sourcing as fixed overhead and overstating margin at low volume. |
| Eco Friendly Insulated Packaging |
Variable |
Deduct at 2.5% of first-year revenue, then reduce to 1.8% by the mature year based on the model. |
Leaving packaging out of contribution margin because it looks small per order. |
| Cold Chain Logistics and Freight |
Variable |
Apply at 4.0% of first-year revenue, improving to 3.2% as route density rises. |
Classifying freight as fixed and missing the cash impact of higher shipment volume. |
| Sales Commissions and Incentives |
Variable |
Keep at 1.0% of revenue across all five years, since it moves directly with sales. |
Counting commissions below break-even instead of inside variable selling expense. |
| Cold Storage Facility Rent |
Fixed |
Include $12,000/month in monthly overhead from Month 1 through Month 60. |
Spreading rent across units and making break-even look easier when volume rises. |
| FDA Compliance and Quality Audits |
Fixed |
Include $2,500/month as recurring overhead because the model runs it every month. |
Removing compliance spend after launch even though audits continue through operations. |
| Refrigerated Fleet Maintenance |
Semi-variable |
Start with the $3,200/month base, then watch usage as deliveries and route density increase. |
Treating all fleet maintenance as fixed when more miles can raise service needs. |
| Payroll |
Semi-fixed |
Model wage steps as headcount rises from $495,000 in the first year to $570,000 in the second year. |
Smoothing payroll as a sales percentage instead of showing FTE step-ups. |