| Core payroll: CEO, lead ROV pilot, data analyst, and sales role |
Fixed |
Model as recurring monthly overhead in the first year; $395,000 per year equals about $32,900 per month. |
Treating salaried roles as per-project labor. |
| Office rent, insurance, utilities, admin software, legal, supplies, IT, and vehicle lease |
Fixed |
Carry as stable overhead from Month 1 through Month 60; total monthly amount is $6,200. |
Using annual amounts as monthly inputs. |
| Operational and mobilization expenses |
Variable |
Apply as a revenue-linked charge: 12% in the first year, declining to 8% by Year 5. |
Holding mobilization flat as jobs grow. |
| Project-specific equipment maintenance |
Variable |
Apply against revenue: 5% in the first year, declining to 3% by Year 5. |
Burying project wear inside fixed overhead. |
| Marketing and sales expenses |
Variable |
Model as sales-linked spend: 8% of revenue in the first year, declining to 4% by Year 5. |
Double-counting percentage spend and CAC planning. |
| Project data analysis software licenses |
Variable |
Apply as usage-linked software expense: 4% of revenue in the first year, declining to 2% by Year 5. |
Mixing project software with admin subscriptions. |
| Vessel access billed per mission plus standby time |
Semi-variable |
Split the base standby portion from the mission-linked usage portion before calculating contribution margin. |
Treating the full vessel charge as fixed. |
| Added ROV pilots and backup operating capacity |
Semi-fixed |
Add in steps when capacity expands, such as the ROV Pilot from Month 13 and added pilot coverage in later years. |
Smoothing step hires across every job. |