Don’t sign the lease or hire until weekday traffic holds in the Year 1 range and 18.0% of visitors buy. Here’s the quick math: the model breaks even in Month 19, but it still needs $734K minimum cash in Month 24, so the $65K opening spend and reserve have to be funded first.
1Traffic test50-120/dayCheck that real weekday foot traffic stays in the Year 1 range, because the store needs that volume before the rent can work.
2Buyer rate18.0%Verify that at least 18.0% of visitors buy, since traffic alone does not pay fixed costs.
3Price mix81.5% CMKeep fiction near $7.00, non-fiction near $9.00, collectibles near $50.00, and merchandise near $15.00 so the Year 1 mix can hold an 81.5% contribution margin after inventory cost, trade-in redemption, processing, and marketing.
4Staffing3 FTE / $115KConfirm the Year 1 team can stay inside the $115K payroll fund and still cover the hours needed for the expected traffic and repeat buyers.
5Rent load$4.5K/moKeep non-payroll fixed overhead at about $4,475 a month, with rent capped at $3,500, so the lease fits the Month 19 break-even path.
6Cash buffer$734KKeep the $65K opening spend separate and hold enough cash for the Month 24 low point, because the model still shows a $734K minimum cash need before owner draw, debt service, or taxes.