| Warehouse rent |
Fixed |
Include in the $6,800 monthly fixed overhead from Month 1 through Month 60. |
Spreading rent across units sold and hiding the true monthly hurdle. |
| Software subscription fees |
Fixed |
Include as a recurring $900 monthly overhead item in the break-even base. |
Treating the subscription as a one-time setup expense instead of monthly overhead. |
| Wholesale product purchases |
Variable |
Apply as 9.0% of first-year revenue, declining to 8.5% by the fifth year. |
Using a flat dollar amount and missing stock needs as sales rise. |
| Payment processing fees |
Variable |
Apply as 3.0% of first-year revenue, declining to 2.5% by the fifth year. |
Leaving card fees out of contribution margin. |
| Vehicle fuel and maintenance |
Semi-variable |
Model the usage-linked portion against sales activity; first-year assumption is 4.0% of revenue. |
Treating fuel and route wear as fixed even when restocking trips increase. |
| Marketing for location acquisition |
Variable |
Apply as 3.0% of first-year revenue, declining to 2.5% by the fifth year. |
Putting all location growth spend into fixed overhead. |
| Route driver wages |
Semi-fixed |
Include $3,750 per month in the first year, then step up as staffing rises to 1.5 FTE in the second year. |
Treating restocking labor as fully fixed while route count grows. |
| Maintenance technician wages |
Semi-fixed |
Include about $2,083 per month in the first year, then step up as coverage moves from 0.5 FTE to 1.0 FTE in the second year. |
Waiting to add labor until machine downtime already hurts sales. |