| Office Rent |
Fixed |
Include $10,000 per month from Month 1 through Month 60. |
Spreading rent by user count and understating the monthly hurdle. |
| Legal & Accounting Retainers |
Fixed |
Include $3,000 per month as recurring overhead. |
Leaving retainers below the break-even line as discretionary spend. |
| Platform Royalties |
Variable |
Apply 8.0% of revenue in the first year, falling to 6.0% by the fifth year. |
Treating royalties like a flat license instead of a revenue-linked charge. |
| Payment Processing Fees |
Variable |
Apply 2.0% of revenue in the first year, falling to 1.2% by the fifth year. |
Forgetting that every paid subscription and transaction carries processing drag. |
| Cloud Hosting & Bandwidth |
Variable |
Apply 4.0% of revenue in the first year, falling to 2.0% by the fifth year. |
Modeling hosting as fixed when usage rises with players and sessions. |
| Utilities & Internet |
Semi-variable |
Use the $1,200 monthly base, then stress-test usage risk as the team and systems scale. |
Treating the full amount as fixed and missing overage pressure. |
| Annual Marketing Budget |
Semi-fixed |
Plan $1.5M in the first year, or about $125,000 per month, with step-ups each year. |
Treating launch marketing as optional when it is already budgeted. |
| QA Lead |
Semi-fixed |
Add the role starting Month 19, moving from 0.5 FTE in the second year to 1.0 FTE afterward. |
Loading QA from Month 1 or excluding the Month 19 staffing step. |