| Facility Rent |
Fixed |
Use $8,500 per month as baseline overhead from Month 1 through Month 60. |
Spreading rent across sessions and making it look variable. |
| Utilities |
Semi-variable |
Start with the $1,800 monthly base, then review usage as treatment rooms and devices run longer hours. |
Treating the full bill as fixed when higher capacity can lift usage. |
| Professional Liability Insurance |
Fixed |
Use $1,400 per month as recurring clinical overhead in the break-even model. |
Linking insurance to session count instead of covered operating period. |
| Salaried Clinical and Admin Payroll |
Semi-fixed |
Model payroll in staffing steps as therapist and admin full-time equivalents increase by year. |
Using a per-session labor rate when salaries rise in capacity blocks. |
| Payment Processing & Billing Fees |
Variable |
Apply 3.0% of first-year revenue, declining to 2.5% by the fifth year. |
Budgeting this as a flat monthly fee despite revenue-linked charges. |
| Patient Acquisition Marketing |
Variable |
Apply 4.5% of first-year revenue, declining to 3.0% by the fifth year. |
Keeping marketing flat while new patient volume drives spend. |
| VR Software Licensing Fees |
Variable |
Apply 3.5% of first-year revenue, declining to 2.2% by the fifth year. |
Classifying session-linked software fees as fixed overhead. |
| VR Content Usage Royalties |
Variable |
Apply 2.5% of first-year revenue, declining to 1.5% by the fifth year. |
Ignoring royalty drag when treatment volume scales. |