| Office Rent |
Fixed |
Use $1,500/month from Month 1 through Month 60 in the fixed overhead base. |
Spreading rent across sessions and making break-even look lower when volume rises. |
| Website & CRM Subscriptions |
Fixed |
Use $350/month as recurring fixed overhead for the full model period. |
Treating subscription tools as sales-linked fees instead of a monthly platform commitment. |
| Instructor & Expert Fees |
Variable |
Apply the Year 1 rate of 8.0% of revenue, stepping down by year per the forecast. |
Booking facilitators as fixed payroll and overstating margin at low occupancy. |
| Workshop Material Costs |
Variable |
Apply the Year 1 rate of 2.0% of revenue, then update by year as materials scale improve. |
Using one flat supply budget even when participant volume changes. |
| Sales & Marketing Digital Ads |
Variable |
Model ads at 5.0% of Year 1 revenue, with lower rates in later years. |
Locking ads as fixed spend and missing how acquisition spend follows sales targets. |
| Virtual Platform Usage Fees |
Variable |
Use 1.5% of Year 1 revenue, then follow the annual percentage schedule. |
Ignoring usage fees when online session volume grows. |
| Utilities & Internet |
Semi-variable |
Start with the $200/month base, then review usage if session load or virtual delivery rises. |
Assuming every dollar is fixed when heavier operating days can add usage pressure. |
| Staff Wages |
Semi-fixed |
Model payroll in steps: three full-time roles in Year 1, then add roles in later years per the staffing plan. |
Linking salaries to revenue instead of adding headcount when capacity needs change. |