Before you sign the lease or add payroll, prove the studio can cover about $18.23K in monthly fixed cost and still reach the $21.96K break-even revenue mark. If pre-sold demand cannot close the gap from the $11.65K first-year plan, wait.
1Site overhead$6.98K/moConfirm rent, utilities, insurance, cleaning, supplies, base marketing, hosting, and security stay at the $6,980 floor before any class payroll starts.
2Payroll load$18.23K/moCheck that the fully staffed monthly cost, including instructors and front desk support, really sits near $18,230 before you hire to scale.
3Demand gap$21.96K vs $11.65KPre-sell enough memberships and class packs to bridge the gap from the planned first-year revenue to the break-even run rate, using the $80 unlimited, $120 ten-pack, $15 drop-in, and $30 workshop prices to test the mix.
4Margin stack83% CMKeep booking software and card fees at 3% of Year 1 revenue, and make sure instructor pay plus royalties still leaves about 83% contribution margin.
5Class cadence25 days / 40%Build the schedule around 25 billable days and 40% Year 1 occupancy, because empty slots hurt revenue before fixed costs move.
6Cash trough$862K M2Track launch cash through the Month 2 low point, since minimum cash bottoms at $862K before the model starts to recover.