How Much Online Medical Consultation Owners Make At 1,932 Visits/Month
An online medical consultation owner can make $180,000 in modeled CEO salary, with additional pre-tax profit only if visit volume, provider costs, and overhead hold In the first year, the assumptions show 1,932 completed consults per month, about $133,760 in monthly revenue, and 17% variable costs After listed fixed overhead and visible non-owner payroll, estimated owner capacity is about $880,000 before tax and reserves That figure is not a guaranteed withdrawal because payer delays, debt service, reinvestment, compliance work, and cash reserves can reduce take-home
Owner income≈$553kNet margin43%-80%Revenue for target pay≈$1.3MBusiness difficultyMedium
Want the six drivers that move income?
1
Paid consults
1,932-33,431/mo
More paid consults raise owner income fastest because fixed costs get spread across more visits.
2
Revenue per consult
$6.9K-$7.8K
Raising net revenue per consult lifts take-home on every booking before labor and overhead.
3
Provider payout
80%-100%
Cutting physician compensation from 100% to 80% and using more of each provider's capacity lifts margin.
4
Acquisition cost
35%-25%
Lowering marketing from 35% to 25% of revenue keeps more cash after each new patient.
5
Overhead burden
$10.6K/mo
Holding fixed overhead near $10.6K a month protects EBITDA, and every extra dollar here cuts owner income fast.
6
Service mix
Owner-led
A heavier mix of higher-value specialties, or more owner-led care, raises income without a matching cost jump.
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Owner income calculator
Estimate owner take-home and the target-pay gap from revenue, margin, costs, reserves, and target pay.
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Planning note: Research-based planning estimate only. It is not guaranteed salary, tax advice, or owner distribution advice.
How do you check owner income in the Online Medical Consultation financial model?
How much can an online medical consultation owner make after paying doctors?
For an Online Medical Consultation owner, modeled Year 1 owner profit after paying doctors is $0 if physician compensation is 100% of revenue: $133,760 monthly revenue minus $133,760 doctor pay leaves nothing before platform, marketing, payment fees, fixed overhead, payroll, reserves, and tax; track the operating driver here: What Is The Most Critical Metric For The Success Of Your Online Medical Consultation Service?. If the model shows $120,384 left, that implies a 10% doctor-pay load, not 100%, so don’t mix provider wages with owner profit.
Year 1 math
Revenue: $133,760/month
Doctors at 100%: $133,760/month
Gross after doctors: $0/month
Owner pay starts after costs
Year 5 check
Physician comp falls to 80%
Pre-overhead pool becomes 20%
Doctor pay shown: $160,512/year
Owner profit is not provider wages
What margins do online medical consultation businesses have?
Online Medical Consultation margins are thin at first: modeled variable costs are 170% of revenue in Year 1 and 127% in Year 5, so the business only gets healthier if utilization stays high and acquisition stays cheap. If you want the launch cost context, see What Is The Estimated Cost To Open And Launch Your Online Medical Consultation Business? Here’s the quick math: physician compensation drops from 100% to 80%, platform hosting from 25% to 15%, marketing from 35% to 25%, and payment fees from 10% to 7%, while fixed overhead stays at $10,600 a month and the model reports contribution margin moving from 830% to 873%.
Year 1 to Year 5
Year 1 variable costs hit 170%.
Year 5 variable costs ease to 127%.
Physician pay falls from 100% to 80%.
Hosting drops from 25% to 15%.
Cash pressure points
Marketing still runs 35% to 25%.
Payment fees stay at 10% to 7%.
Fixed overhead is $10,600 per month.
Idle providers can erase owner income.
Does a physician owner make more from online medical consultation?
For Online Medical Consultation, a physician owner can make more only if they personally do visits and replace part of the modeled physician pay. But that gain hits a ceiling fast, because scale is tied to their own time: Year 1 shows 28 providers and 1,932 monthly consults, while Year 5 reaches 223 providers and 33,431 monthly consults. A nonclinical owner earns through margin after provider pay, operations, compliance, and marketing, so this is a capacity tradeoff, not legal or licensing advice.
Physician owner upside
Can replace provider compensation.
Earns more per visit worked.
Hits time limits on volume.
Best for early-stage cash flow.
Nonclinical owner model
Earns from margin, not visits.
Pays provider, ops, compliance, marketing.
Scales with more providers.
Uses capacity, not doctor hours.
Key Takeaways
Completed consult volume drives the revenue base.
Provider pay and utilization set gross margin.
Acquisition costs stay high, so repeat visits matter.
Fixed overhead hurts early; scale dilutes it.
Compare low, base, and high owner-income scenarios
Owner income scenarios
Owner income changes with consult volume, pricing, staffing, and fee load. These cases show how Year 1, Year 3, and Year 5 capacity change take-home as the model scales.
Compare low, base, and high owner income by model year.
Scenario
Low CaseDownside
Base CaseCore
High CaseUpside
Launch model
Year 1 is the lower path, with early demand and lean owner take-home.
Year 3 is the middle path, with steadier utilization and healthier owner income.
Year 5 is the stronger path, with high utilization and the largest owner take-home.
Typical setup
The business runs at 1,932 consults a month, about $133,760 in monthly revenue, and a 17.0% variable load before fixed overhead and staffing scale fully.
The business reaches 10,416 consults a month, about $775,479 in monthly revenue, and a 14.9% variable load with a fuller operating team.
The business reaches 33,431 consults a month, about $2.615m in monthly revenue, and a 12.7% variable load as scale spreads fixed costs.
Cost drivers
1,932 consults/month
$133,760 monthly revenue
17.0% variable load
$10,600 fixed overhead
Year 1 staffing ramp
10,416 consults/month
$775,479 monthly revenue
14.9% variable load
$10,600 fixed overhead
Year 3 staffing ramp
33,431 consults/month
about $2.615m monthly revenue
12.7% variable load
$10,600 fixed overhead
Year 5 staffing ramp
Owner income rangeBefore owner reserves
$373kLow income
$6.4mCore income
$25.2mUpside income
Best fit
Use this to test downside cash needs and slower patient demand.
Use this as the working plan for budgeting and hiring.
Use this to see what strong utilization and scale can support.
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Planning note: These scenario ranges are researched planning assumptions, not guaranteed earnings, salary promises, tax advice, or distributions.
Online Medical Consultation Core Six Income Drivers
Monthly Paid Consultations
Monthly Paid Consults
Completed video, phone, and chat visits are the volume that pays the bills. The model grows from 1,932 consults per month in Year 1 to 33,431 in Year 5, so every extra paid visit spreads fixed costs and adds contribution after variable costs. App installs and website visits do not matter unless they turn into completed paid consults.
The risk is adding providers faster than demand. If clinician capacity grows before booked, completed visits do, labor sits idle and owner pay gets squeezed. The owner-income base improves when consult volume rises without weak fill rates or heavy cancellations.
Track Completed Visits, Not Traffic
Measure completed paid consults per month by video, phone, and chat. Compare booked, completed, and canceled visits so you can see if demand, scheduling, or provider supply is the limit. Here’s the quick math: if completed consults climb and no-shows stay flat, more revenue flows to profit and owner draw.
Track completions by visit type.
Watch cancellation and no-show rates.
Match provider hours to demand.
Hire only after fill rate holds.
Owner Role And Service Mix
Owner Role And Service Mix
Owner income changes by role. If the owner is the treating clinician, income tracks personal consult hours. If the owner is the operator, specialty network manager, or platform builder, income depends on how well the service mix turns into collected revenue after provider pay and support load. In Year 1, prescription specialists lead at 800 consults per month, general practitioners at 720, and mental health has the highest price at $99.
Mix drives the margin stack. More higher-priced mental health visits can lift average revenue, but only if scheduling, clinician pay, and admin effort stay controlled. Here’s the quick math: a shift toward higher-price consults can raise owner draw, while a heavier low-price mix can pressure cash flow even when total visits look healthy.
Track Mix, Not Just Volume
Measure revenue per consult by specialty, then compare it with provider payout and support time. Watch consults per month, collected revenue, payout rate, and tickets per 100 visits. If one service line fills faster but needs more follow-up, it can cut owner income even with strong top-line growth.
Use the mix to set staffing. Keep enough clinician coverage for the 800 specialist and 720 GP consult flow, and test whether mental health at $99 can stay profitable after care coordination. One clean rule: grow the lines that raise net revenue without adding more support drag.
Net Revenue Per Online Consultation
Net Revenue Per Online Consultation
Net revenue per visit is the cash kept after refunds, payment losses, insurance timing, employer contract terms, and subscription discounts. The listed price runs from $49 for prescription specialist consults to $99 for mental health counselor consults, but the collected amount is what pays providers, marketing, and owner draw.
In the model, blended revenue is about $6,923 per completed consult in Year 1 and $7,821 in Year 5. Here’s the quick math: higher collected revenue lifts gross margin first, then operating profit, so small collection leaks can cut take-home income fast.
Track Collected Revenue, Not Sticker Price
Measure gross billed, net collected, refunds, payment losses, and days to cash by visit type. Split the report between prescription, mental health, and other consults, then compare each one’s net revenue per completed visit.
If subscription discounts or employer pricing pull the average down, reforecast monthly consults and owner pay before hiring or raising ad spend. One clean metric matters: net collected per completed consult.
Provider Payout And Utilization
Provider Payout and Utilization
Clinician pay is a required cost, not optional. In this model, physician compensation is 100% of revenue in Year 1 and 80% in Year 5. Utilization, or how much available clinician time turns into paid visits, rises from 450% to 800% for general practitioners and 350% to 700% for dermatologists. When providers sit idle, owner take-home falls even if demand looks healthy.
Here’s the quick math: revenue only helps if it is matched by paid visits and tight staffing. Higher utilization spreads clinician cost across more completed consults, so each visit keeps more cash for overhead and profit. If scheduling is weak or the specialty mix is off, the business can show volume but still leave the owner with little pay.
Track Payout by Specialty
Measure completed consults, clinician pay as a % of collected revenue, and utilization by specialty each week. The key inputs are provider hours, booked slots, completed video or phone visits, and net revenue per consult. If one specialty has empty time while another is overloaded, reassign capacity before adding more clinicians.
Watch paid visits per clinician.
Cut empty slots fast.
Match staffing to demand mix.
Test schedules by specialty.
If utilization slips, the owner feels it first in cash flow. A small change in payout rate or idle time can erase profit faster than a change in patient demand, so forecast provider capacity before you scale marketing or open more appointment windows.
Patient Acquisition Cost
Patient Acquisition Cost
For virtual consults, patient acquisition cost is the money spent to turn a lead into a completed paid consult. In the model, marketing and acquisition run 35% of revenue in Year 1 and 25% in Year 5, or about $56,179 and $784,448 a year. The disclosed cost per completed consult falls from $242 to $196, so growth only helps if collections rise faster than ad spend.
This driver includes paid search, local search, partnerships, and repeat visits. The key inputs are spend by channel, completed consult volume, repeat rate, refunds, and payment losses. If repeat patients are weak or paid traffic is expensive, the owner buys volume but gives up take-home profit. If acquisition stays tight, each extra consult adds more cash after marketing.
Track cost per completed consult
Measure spend against completed consults, not clicks or app installs. Track CAC, repeat visits, and revenue per consult by source so you can see which channels create margin and which just fill the schedule. One weak channel can push acquisition cost above the value of the visit.
Review the mix every month. Shift budget toward channels that bring repeat patients and lower cost per booked consult, and cut the ones that need too much paid traffic to close. If acquisition rises while provider capacity is already full, cash flow tightens before revenue does.
Operating Costs And Compliance Overhead
Operating Overhead Load
This driver includes $10,600 per month for software licenses, insurance, legal and compliance, admin tools, accounting, cybersecurity, and communications. Year 1 visible payroll adds $180,000 for the CEO, $150,000 for the Head of Technology, $90,000 for the Marketing Manager, and $85,000 for the Operations Manager.
That is about $127,200 a year in fixed overhead plus $505,000 in visible payroll before provider cost and marketing. At low visit volume, these fixed dollars press on cash flow and can delay owner pay. As completed consults rise, the same cost base gets spread thinner, so profit improves faster than revenue.
Keep Fixed Cost Per Visit Falling
Track fixed overhead per completed consult as ($10,600 + $505,000/12) / monthly completed visits. That keeps overhead separate from provider payouts and marketing, so you can see the real cash drag on owner income.
Monthly completed consults
Software and compliance spend
Payroll by role
Legal, insurance, admin costs
Use a hiring gate tied to visit growth. If visits stall, this overhead lands hard on margin and can block owner draw even when bookings look busy.
