Lingerie Store Startup Costs: $83K, $20K Inventory

It costs about $83,000 in listed opening items to start this lingerie store under the researched base-case assumptions That includes $30,000 for store buildout, $15,000 for fixtures and displays, $20,000 for initial inventory, $3,000 for POS hardware, $2,500 for security, $4,000 for signage, $5,000 for website development, $2,000 for office equipment, and $1,500 for initial marketing materials The startup cost estimate is not the same as total funding need, because the model also carries $5,900 in monthly fixed expenses, $135,000 in Year 1 wages, and negative EBITDA of $193,000 in Year 1 Plan cash around the full ramp, since breakeven is modeled in Month 30 and payback in Month 53

Estimate Startup Costs with Calculator

Startup CAPEX Calculator

Estimates capitalized startup assets only for a lingerie store opening, so you can size launch cash without mixing in inventory or payroll runway.

Exclusions apply Excludes initial inventory, pre-opening marketing, rent deposits, payroll runway, debt service, working capital, insurance, and other operating costs. This calculator covers capitalized startup assets only.

What does this lingerie store screenshot show?

This CAPEX tab in the Lingerie Store Financial Model Template shows startup costs, inventory, timing, depreciation, amortization, and runway—open it and review assumptions.

Key screenshot highlights

Startup costs and CAPEX
Inventory and launch timing
Runway and payback

Lingerie Store Financial Model capex inputs showing capital expenditure items and timelines, letting users customize store build-out, equipment, and opening costs for scenario-ready projections and funding planning

How much money do I need to open a lingerie store?

You need more than $83,000 to open a Lingerie Store because opening setup is only the first cash need; use $393,000+ as a safer Year 1–2 funding view: $83,000 setup + $193,000 Year 1 EBITDA loss + $117,000 Year 2 EBITDA loss. Track demand quality early with What Is The Current Customer Satisfaction Level For Lingerie Store?, because breakeven is modeled at Month 30 and payback at Month 53.

Opening Cash

$61,500 long-lived setup assets
$20,000 initial inventory
$1,500 initial marketing
$83,000 base opening setup

Runway Drivers

$5,900 monthly fixed costs
$135,000 Year 1 wages
EBITDA: profit before financing and tax items
Driven by location, size, inventory, fitting rooms, staffing

What are the hidden costs of opening a lingerie store?

If you're sizing a Lingerie Store, the hidden cash gap is bigger than fixtures; see How Much Does The Owner Of A Lingerie Store Typically Make? for why rent deposits, pre-opening payroll, bra-fitting training, returns, shrinkage, and a cash reserve hit before sales do. Fixed overhead runs about $5,900 a month, including $3,500 rent, $400 utilities, $150 insurance, $250 software, $300 cleaning, $1,000 marketing, $200 accounting and legal, and $100 website maintenance. Year 1 payroll is $135,000, and sales-linked costs like 20% payment processing, 10% commissions, 150% wholesale inventory purchases, and 15% inbound shipping can strain cash fast.

Cash Before Open

$5,900 monthly fixed costs
$135,000 Year 1 payroll
$3,500 rent is the biggest line
Budget for deposits and training

Costs Per Sale

20% payment processing fee
10% commissions on sales
15% inbound shipping cost
150% wholesale inventory purchases

How much inventory does a lingerie store need to open?

A Lingerie Store should open with about $20,000 in inventory, because bras, panties, nightwear, shapewear, and accessories need broad size coverage from day one. With Year 1 sales mix at 40% bras, 30% panties, 20% nightwear, 5% shapewear, and 5% accessories, average unit price lands near $52.75 and average order value near $79.13. The real job is not exact unit counts; it’s covering sizes, meeting wholesale minimums, and restocking fast enough to avoid dead sizes.

Stock mix

40% bras, highest priority
30% panties, broad fit range
20% nightwear, fewer sizes
5% shapewear and accessories

Buying rules

Cover full bra size runs first
Keep slow sizes shallow
Plan for wholesale minimums
Reorder before best sizes run out

Calculate Fuding Needs

Startup cost summary

Breaks down lingerie store startup costs by setup category and separates the launch reserve from capex.

Highlighted CAPEX$83,000Base planning example

Excluded cash needs$466,000Outside CAPEX total

Funding need$549,000CAPEX + excluded cash needs

Cost Category	Base Estimate	Main Cost Driver	CAPEX Calculator
Store Build-out & Interior Design	$30,000	Buildout scope and finish quality	Yes
Store Fixtures & Fitting Rooms	$15,000	Fixture count, mirrors, and fitting room finish	Yes
Initial Inventory Stock	$20,000	Opening unit mix and depth by size and style	Yes
POS Hardware & Security System	$5,500	Hardware count, installation, and security coverage	Yes
Launch Setup, Website, Signage & Office Equipment	$12,500	Website scope, signage, equipment, and pre-open marketing	Yes
Operating Reserve	$466,000	Cash needed for rent, wages, and overhead before breakeven	No

Lingerie Store Core Five Startup Costs

Buildout And Fitting Room Startup Expense

Buildout CAPEX

$30,000 is the researched buildout and interior design budget, spread across Month 1 to Month 3. Treat it as CAPEX because it creates long-lived store improvements, and keep it separate from $3,500 monthly rent and any lease deposits not shown in the source data.

What It Covers

This spend covers fitting rooms, privacy, mirrors, lighting, flooring, checkout area, stockroom, wall treatments, and landlord requirements. Here’s the quick math: one budget line, one opening period, and multiple finish items. Use it to shape the customer experience, not to fund inventory or payroll.

Month 1 to Month 3 only
Separate from rent and deposits
Long-lived store improvements

Scope Control

The biggest cost risk is scope creep. Ask early if square footage, number of fitting rooms, a landlord work letter, accessibility needs, or signage and lighting are bundled. If the landlord covers any of those items, don’t pay for them twice.

Confirm what landlord must deliver
Price every fixture and finish
Separate code work from décor

Budget Inputs

To estimate it cleanly, you need the store’s square footage, the fitting room count, the landlord’s scope letter, and any required accessibility work. If signage or lighting is included in the lease work, move those costs out of the buildout line so the $30,000 stays tied to real owner-paid improvements.

Initial Inventory Startup Expense

Opening Buy

Book $20,000 as opening inventory, not CAPEX. This buy covers the first floor set: bras 40%, panties 30%, nightwear 20%, shapewear 5%, and accessories 5%, priced around $65, $25, $80, $50, and $15. It sits in working capital because it turns into sales, then cash.

Fit Mix

Estimate stock with units times unit price, then layer in size curves, color depth, and brand minimums. Bras need wider size runs, panties need deeper color depth, and nightwear needs seasonal buys. More fit gaps mean more returns, so keep cash for exchanges and reorders, not just the first purchase.

Reorder Cash

Keep opening stock separate from replenishment buys. For Year 1, wholesale inventory purchases run at 150% of sales, and inbound shipping adds 15%. That means a store can sell well and still feel cash strain if size gaps, seasonal shifts, or returns slow the turn.

Buy Depth

Buy for depth, not just variety. The best opening stock covers core sizes, a few strong colors, and vendor minimums without tying up too much cash in slow movers. If a style is hard to fit or costly to return, keep the first order tighter and leave room to replenish winners fast.

Fixtures And Merchandising Startup Expense

What $15,000 buys

Set aside $15,000 for fixtures and displays: racks, drawers, hangers, display tables, mannequins, mirrors, a branded packaging station, fitting room hooks, size dividers, locked storage, and back-stock organization. This spend sits outside buildout and signage, and it should match the sales floor plan, not just fill space.

Set the layout

Estimate it from floor plan size, number of fixtures, and finish level. Bras need size navigation, panties need high-volume display, and nightwear needs more visual space, so the mix of racks, tables, mirrors, and storage should follow the product mix. Use quotes for each fixture line, then compare total against the $15,000 target.

Map floor zones by category.
Price each fixture line separately.
Confirm storage and fitting-room count.

Spend with intent

Cut waste by buying only the pieces that support selling speed. Ask vendors for bundled quotes on racks, mirrors, and hooks, then choose a premium finish only where customers touch it. Don’t overbuild the stockroom or add extra collections before the core layout works. A lean finish helps cash flow, but the fitting room still needs to feel polished.

Keep back-stock tightly organized.
Prioritize fitting rooms and mirrors.
Avoid decorative clutter that slows sales.

Sell by category

Use the layout to sell by category: bras need quick size checks, panties need high-volume presentation, and nightwear needs room to breathe. That means the same $15,000 buys different fixture counts depending on whether the shop runs open-sell or assisted selling. The wrong layout looks full but slows buying.

POS, Security, And E-Commerce Startup Expense

Setup budget

For a lingerie store, the tech stack is a modest startup line item: $10,500 one time for $3,000 POS hardware and install, $2,500 security, and $5,000 website build. Add $350 per month for POS CRM and website upkeep, before payment processing fees tied to 20% of Year 1 sales.

What it covers

This budget covers barcode scanning, checkout hardware, cameras, alarms, and inventory tracking by size and SKU. The website spend supports online catalog setup and optional e-commerce integration. Size the system by number of registers, handheld devices, camera count, catalog depth, and how tightly inventory must sync between store and web.

Keep it lean

Start with the fewest registers and devices that still handle peak checkout. One clean rule: buy for today’s traffic, not a wish list. Ask for quotes that separate hardware, install, and software. The biggest mistake is overbuilding the catalog or camera setup before sales prove the need.

Match devices to real checkout volume
Price setup and monthly fees separately
Delay extra catalog features

Sizing questions

To tighten the estimate, confirm the register count, handheld device count, camera count, online catalog depth, and inventory sync needs. Also check whether the POS must handle exact size and SKU tracking from day one. Those inputs drive the final quote more than the base software fee.

Pre-Opening And Launch Startup Expense

Launch Setup

Pre-opening spend covers filings, permits, insurance setup, hiring, training, soft opening, and local launch marketing. For this lingerie store, budget $1,500 for initial marketing materials and $150 a month for store insurance. Keep these as startup operating costs, not CAPEX, unless the item is a long-lived asset.

What To Budget

Use a simple checklist: business registration, sales tax permit planning, local license checks, insurance setup, hiring, training, and soft opening. Add $1,500 for launch materials and model $150 monthly for insurance. If you need monthly agency help after opening, add the $1,000 retainer separately.

Count one-time fees first.
Separate monthly costs.
Keep non-asset spend off CAPEX.

Keep It Lean

Trim waste by getting permit and insurance quotes early, then schedule hiring and training close to opening. The big risk is paying staff before the store is ready. Year 1 wages total $135,000 across the manager, fitter/stylist, part-time sales associate, and part-time marketing coordinator, so opening dates should match payroll readiness.

Delay payroll until launch timing is set.
Use a short soft-opening window.
Review licenses before signing contracts.

Staffing Readiness

Staffing drives launch quality, not just labor cost. For this store, the $135,000 Year 1 wage plan should be treated as operating startup spend tied to hiring and training, not buildout. If onboarding slips or training runs long, soft-open sales and customer service both suffer, so align payroll start dates with the opening calendar.

Compare 3 Startup Cost Scenarios

Startup cost scenarios

Startup costs move fast with store size. A lean test location needs less buildout and inventory, while a full-service boutique adds better fixtures, more fitting rooms, and extra launch cash.

Lean, base, and full launch setup comparison.
Scenario	Lean LaunchTest location	Base LaunchNeighborhood boutique	Full LaunchPremium full-service
Launch model	Use a small footprint with a basic fitting area, lighter buildout, and tight inventory.	Use the model's base setup with a standard sales floor, fitted displays, and normal launch staffing.	Use a larger floor plan with higher-end fixtures, more fitting rooms, and stronger opening cash.
Typical setup	Keep fixtures simple, reduce displays, and staff lightly before opening.	Plan on the $30,000 buildout, $15,000 fixtures, $20,000 inventory, plus POS, security, website, and opening marketing.	Add premium displays, more fitting rooms, deeper inventory, and a bigger working capital reserve.
Cost drivers	Smaller buildout fewer fixtures narrower inventory lower pre-opening payroll lighter launch marketing	$30,000 buildout $15,000 fixtures $20,000 inventory POS and security opening marketing	Larger buildout premium fixtures extra fitting rooms deeper inventory larger cash reserve
Planning rangeCAPEX only	$45,000 - $60,000Lower cash need	$61,500 - $83,000Base case	$100,000 - $140,000Higher cash need
Best fit	Best for a test location, a tight budget, or a first store in a low-risk trade area.	Best for a neighborhood boutique that wants the model's core setup without extra scale.	Best for a premium full-service store targeting a broader size range and more hands-on fittings.

Planning note: These ranges are researched planning assumptions based on the model's setup costs, not exact vendor quotes or guaranteed totals.