Drug and Alcohol Rehab
Center Marketing Plan

The template includes a complete, pre-written marketing plan tailored to drug and alcohol rehab centers and fully editable in Excel. It saves time with ready sections for referral outreach, digital ads, EAP partnerships, and community events. You can change wording, timing, resources, and branding without rebuilding the plan.

Fully editable in Excel

Sections for outreach and ads

Tailor wording and scheduling

Branding and layout customizable

The plan uses an Excel Gantt chart to show campaign timelines and task sequencing. Bars display start and end dates, durations, and overlaps so you spot calendar conflicts at a glance. Move dates and the chart updates visually for quick replanning.

Visual timeline bars

Shows task overlaps clearly

Highlights dependencies and milestones

Drag dates to reschedule

The template contains 30+ pre-built marketing actions specific to rehab centers, covering SEO, paid search, referral outreach, family education, and EAP engagement. Each action includes a short description, suggested owner, and estimated duration to avoid missed steps. Use them as-is or adapt for local outreach.

SEO and content tasks

Paid search campaign steps

Referral outreach templates

Community and family events

All start dates and task durations are editable so you can match program intake cycles and staffing. Change a task length or start date and dependent tasks shift automatically. This keeps the plan coherent when program dates change.

Change start dates freely

Adjust task durations easily

Dependencies stay intact

Auto recalculates timelines

The template includes built-in progress tracking (task completion % and status) so you can monitor execution daily or weekly. Overdue tasks are flagged, and a summary shows percent complete by campaign. Use it to keep leadership and referrers informed.

Completion percent columns

Flags overdue tasks

Visual progress bars

Quick status snapshots

Assign tasks to admissions, marketing, clinicians, or case managers and use dependencies to reduce overlaps. The plan clarifies who does what and when, improving handoffs from referral to intake. It cuts back-and-forth and keeps everyone accountable.

Assign owners per task

Clear task dependencies

Reduces duplicate work

Improves referral handoffs

The workbook uses color-coded editable cells, built-in logic, and simple input fields so no Excel skills are needed. Formulas are hidden and safe; users fill cells and pick dates. Instruction notes guide first-time users through setup.

Color-coded editable cells

No formula editing needed

Simple input fields

Clear user instructions included

The plan is print-ready and exportable to PDF, and the sheets can be shared via Google Sheets for review. Use PDFs for board or EAP presentations and shared sheets for collaborative editing. Layouts are optimized for clean printing.

Export to PDF quickly

Share via Google Sheets

Print-ready layouts

Email or present to stakeholders

The template shows a weekly highlight and completion guide that marks the current week and lists critical tasks. It creates a concise weekly agenda for standups and highlights items at risk. Use it to keep short-term focus and meet deadlines.

Shows current week focus

Highlights critical tasks

Weekly completion checklist

Prepares standup meeting notes