Arcade Marketing
Plan

This template gives you a pre-written, fully customizable marketing plan in Excel that saves time and removes guesswork. You can edit copy, channels, and priorities to match your venue or campaign. Change wording, timing, and owners easily.

Editable copy for all channels

Sections for events and promotions

Swap tactics to match budget

Reuse plan across multiple locations

The plan uses a Gantt chart layout in Excel to show tasks across time. You see sequence, overlaps, and critical paths at a glance. That clarity makes campaign timing and resource trade-offs obvious.

Horizontal timeline for every task

Color bands show task ownership

Dependencies visible between key tasks

Zoom by week or month view

Includes 30+ pre-built marketing actions covering digital ads, social, PR, events, and F&B promos. Each action is ready to assign, schedule, and track so you won't miss campaign steps. Use them as-is or tweak to fit.

Digital ad and SEO tactics

Social posts and content prompts

Event promotion and town outreach

F&B upsell and menu promos

All start dates and durations are editable so you can adapt to real launch dates. The template keeps plan logic intact when you shift tasks, so dependencies update automatically. That flexibility fits live venue changes.

Shift start dates without breaking

Adjust durations per task speed

Auto-update downstream tasks and dates

Set milestones for major launches

The template has built-in progress tracking showing percent complete and status flags for each task. It highlights overdue items so you can act fast. Use the tracker for weekly status calls.

Percent complete for every task

Overdue and at-risk flags shown

Summary bars for campaign progress

Filter by owner or channel

This plan simplifies team coordination by making assignments, deadlines, and dependencies explicit. You reduce overlap, missed handoffs, and last-minute tasks. Everyone knows who owns what and when.

Assign tasks to specific roles

Clear handoffs between owners

Dependency rules prevent double work

Use for vendors and in-house teams

The template requires no Excel expertise; it uses color-coded cells and protected inputs for safe edits. Built-in formulas and dropdowns handle the heavy lifting so you'll defintely get started fast. Beginner-friendly and locked where needed.

Color-coded editable fields only

Dropdowns for owners and statuses

Protected formulas prevent mistakes

Step-by-step instruction sheet included

This template is fully printable and shareable, exportable to PDF and compatible with Google Sheets for collaboration. Use the printable Gantt for meetings or the digital file for live updates. Great for client decks and team briefs.

Export to PDF for meetings

Open in Google Sheets easily

Share read-only views for partners

Print timeline for event walls

Weekly highlight shows the current week and key tasks to complete, plus a short completion guide for each major action. The view helps teams focus on what matters this week and next. Use it as your weekly meeting agenda.

Current-week tasks highlighted automatically

Checklist for high-priority items

Quick notes for blockers and risks

One-line weekly status summary