B2B Financial Model Template for Excel and Google Sheets
Five-year projections, dashboard, P&L, cash flow, balance sheet, and three scenarios - pre-built in Excel and Google Sheets. Built for B2B businesses. Delivered as an instant download.
Trusted by 25,000+ startup founders, investors and CPAs
Blank Page To First Draft
Megan Collins, NY
I stopped staring at an empty sheet and got a working model together in one afternoon. It gave me a clear place to start, so I saved hours I would’ve spent guessing what to build first.
Cleaner Reports, Faster Updates
Brian Turner, TX
My statements and charts were spread across too many files, and this pulled everything into one place. I cut report prep time by about 6 hours and could update the numbers without hunting through tabs.
Clearer Investor Conversations
Lauren Mitchell, CA
I wasn’t sure what investors wanted to see, but this template laid out the structure for me. I booked a follow-up meeting the same day because the outputs finally looked organized and complete.
MODEL OVERVIEW
What is a B2B business financial model?
It is an editable five-year Excel and Google Sheets workbook program that modeled sales of purchased products and generated monthly, annual, scenarios and financial statements results.
Use workbook to plan how marketing spending, CAC, repeat purchases, order frequency, units to order, product mix and prices translate to revenue and cash needs.
Changes in operational assumptions and related calculations update forecast, financial statements, scenario comparisons and management views across the model.
Built for sale by the product B2BThe revenue engine separates new and repeat customers before converting orders into a sales category.
CUSTOMER ACQUISITION & REPEAT SALES
How does the B2B company calculate Revenue?
The model converts channel marketing spending into new customers, builds repeat customer cohorts, calculates orders and units, allocates units according to product mix, and then applies category prices.
01
Get customers
Online and offline marketing budgets, seasonality and CAC channels define new customers.
02
Build repeating cohorts
Some new customers are repeat customers, stay active for life, and place orders monthly.
03
Calculating orders
Monthly orders link first purchases with active repeat customers times recurring orders per month.
04
allocation of units
Orders are multiplied by units per order and then the units are allocated according to the product mix.
05
Calculate the Revenue
Category units awarded are multiplied by category prices and category sales are combined into monthly revenue.
CORE FORMULARevenue = Units sold × Average price
01 / REVENUE
Which Revenue Influences are driving Forecast?
In the revenue view, the acquisition, the repeating customer, the order, the sales mix and the pricing assumptions are organized to provide a business-specific revenue calculation.
REVENUE
The Revenue view displays the assumption of acquisition, the repeating customer, the order, the mix of sales and the price of the product.
02 / COGS & OPEX
How are costs structured in the model?
The COGS & OPEX view separates the cost of goods sold, Variable operating expenses and fixed costs over the five-year period of forecast.
COGS & OPEX
The COGS & OPEX view separates the assumptions of direct, variable and fixed operating expenses.
03 / SCENARIOS
How can you compare Low, Base, and High cases?
In the scenario view, it compares the low, basic and high results for revenue, gross margin, contribution margin and EBITDA compared to forecast.
SCENARIOS
The Scenarios report compares the paths of low, basic and high revenues and profitability.
04 / DASHBOARD
What does the Dashboard show at first glance?
The Dashboard combines scenario control management, basic finance, a mixture of revenue, profitability, cash flow and investment payback in one view.
DASHBOARD
The Dashboard consolidates the scenario settings, the basic finances, the revenue mix, the cash flow and the repayment charts.
PRODUCT FIT
Is the B2B business financial model right for you?
The finished structure is suitable for enterprises using the provided acquisition, the repeating customer, the order, the product mix and the pricing logic; substantially different economies may require individual modelling.
READY-MADE MODEL
It fits perfectly
You get customers through online and offline marketing channels with clear CAC assumptions.
You expect some of your new customers to become repeat buyers over a lifetime.
You sell products using a common order base, units to order, a mix of categories and prices.
You want five-year monthly and annual reports of low, basic and high comparison scenarios.
CUSTOM STRUCTURE
Think about the model
Your revenue depends on contracts, subscriptions, usage, commissions or stages instead of product orders.
Customer cohorts require different channel-specific stopping curves, renewal times or repetitive behaviours.
Operations require additional capabilities, stocks, implementation or timetables of projects outside the current structure.
The report shall require different statements, management timetables or views on decisions than the workbook.
The indicator is the starting point for planning, not a guarantee of performance.
CUSTOM FINANCIAL MODELING SERVICE
Do you need a pattern that meets your requirements?
The Financial Models Laboratory may build or adapt the model where the revenue logic, operational schedules or reporting requirements differ from that ready-made structure.
When you're done with the money, you'll get an edited B2B Business Financial Model for Excel and Google Sheets as an instant download with five-year forecasts.
01
Editing the workbook
Update revenue, costs, salaries, capital and global commitments in the pre-built model.
02
five-year forecast
A review of the detailed monthly and annual forecasts for the five-year model planning horizon.
03
Analysis of scenarios
Compare Low, Base, and High cases using the structure of the workbook scenario.
04
Financial statements
A review of the foreseen P&L, cash flow, the balance of sheet, dashboard, the summary and the supplementary reports.
BEFORE YOU BUY
B2B business financial model FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How does the model calculate B2B Business revenue?
It converts channel marketing and CAC spending into new customers, adds orders from multiple customers, converts orders into units, allocates units according to product mix and applies category prices.
02
Which B2B business assumptions can I change?
You can change the launch time, marketing budgets and seasonality, CAC, percentage of recurring customers and duration of use, frequency of recurring orders, units per order, sales mix and category prices.
03
What can I compare between low, basic and high scenarios?
In view of the scenarios, it compares the alternative paths of Low, Base and High for revenue, gross margin, contribution margin and EBITDA under forecast.
Can the Financial Models Lab adapt the model to individual requirements?
Yes. the Financial Models Lab offers individual financial modelling when you need a different revenue logic, operational schedule or reporting structure.
06
Is this a forecast workbook or a warranty?
This is forecast planning based on edited assumptions, not a guarantee of business results or financial results.
What Does the B2B Business Financial Model Contain?
You get a comprehensive, pre-built B2B financial model in Excel with automated statements, a dynamic dashboard, and detailed assumption sheets to streamline your financial planning.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
REVENUE
COGS & OPEX
SCENARIOS
DASHBOARD
