B2B Business
BCG Matrix

Your time is better spent on analysis, not on building tools from scratch. This pre-written BCG matrix template download is available the second you complete your purchase. There's no software to install or complicated setup. You can open the files and start plugging in your numbers immediately, turning raw data into a clear strategic map in minutes.

Get immediate access after purchase

No software installation required

Start your analysis within minutes

A time-saving strategic planning template

Your business isn't generic, and your tools shouldn't be either. This is an editable BCG matrix template for business that you can fully tailor to your company. Adjust the labels for your ten product categories, change the visual style to match your branding, and input the specific market data that matters to your industry, whether you're in professional services or light manufacturing.

Tailor to your specific industry

Adapt for any number of products

Modify labels and visual branding

Reflect your unique market position

We've already done the foundational work of building the growth share matrix template for you. It comes with the professionally structured four-quadrant layout-Stars, Cash Cows, Question Marks, and Dogs-already in place. This setup ensures you can focus entirely on the quality of your analysis rather than wrestling with spreadsheet formatting and design.

Professionally structured four-quadrant layout

Saves hours of design and setup

Ensures accurate product categorization

Focus on strategy, not formatting

You don't need to be a strategy consultant to get massive value from this tool. We designed this template for business owners and managers, not just financial analysts. The inputs are straightforward, and the visual output is intuitive. If you understand your products and your market, you have everything you need to create a powerful strategic business unit matrix template.

Intuitive design for all users

No advanced Excel skills needed

Clear instructions guide you through

Learn how to create a BCG matrix in Excel instantly

This portfolio management framework makes it painfully clear which products are funding your growth and which are draining your resources. You'll instantly see your Cash Cows-the high-share, low-growth categories that fuel the business-and can contrast them with the Dogs that might need to be discontinued. This clarity is the first step toward optimizing your B2B product portfolio for maximum profitability.

Pinpoint your Cash Cow product lines

Identify underperforming Dogs to divest

Spot high-potential Question Marks

Allocate marketing spend more effectively

A wall of numbers doesn't convince anyone, but a clear visual does. This market share growth matrix transforms your data into a simple, powerful chart that shows your entire portfolio at a glance. It's the fastest way to communicate your competitive position to your team, executives, or investors and get everyone aligned on strategic priorities.

One-glance view of your entire portfolio

Simplifies complex market data

Aligns stakeholders on key priorities

Makes presentations more impactful

When you present your findings, credibility is key. This professional BCG matrix template for companies is designed with a clean, polished layout suitable for any boardroom or investor deck. You can confidently copy and paste the visuals directly into your reports, knowing they look sharp and communicate your business unit analysis effectively without any extra design work.

Polished design for executive reporting

Ready for investor presentations

Clean and easy-to-read formatting

Enhances the credibility of your analysis

This tool is built for action, not just theory. The insights you gain from the analysis directly support the tough decisions: which Question Marks to fund into Stars, how much to protect your Cash Cows, and when to cut your losses on Dogs. It's one of the most practical strategic management tools because it defintely connects today's portfolio performance with tomorrow's growth strategy.

Supports invest, hold, or divest decisions

Links portfolio analysis to budgeting

Helps prioritize growth initiatives

A core part of strategic planning tools for B2B companies

You buy the BCG matrix template Word Excel bundle once, and it's yours to use forever. There are no recurring subscriptions or hidden fees. As your business evolves, you can reuse this template year after year for your annual strategic planning sessions, making it a permanent and valuable asset in your operational toolkit.

No recurring subscription fees

Unlimited use for future projects

A lasting asset for your business

One payment for lifetime value