Bouldering Gym
Marketing Plan

This pre-written Excel plan saves hours of setup and guesswork. It's fully editable so you can tailor channels, messaging, and dates to your gym. Use the samples to adapt for memberships, events, and retail quickly.

Editable content for every campaign

Swap text, dates, and owners

Templates for email, socials, events

Save repeated setup time weekly

The Excel file uses a Gantt-chart layout for clear visual planning and task sequencing. Bars show start dates, durations, and overlaps so you spot bottlenecks quickly. Shift dates and the chart updates automatically.

See task overlaps at a glance

Adjust timelines with simple cell edits

Color-coded phases and priorities

Month and week timeline views

The template includes 30+ pre-built marketing actions tailored to climbing gyms and local fitness channels. Actions cover socials, email, events, partnerships, and retail promotions so you won't miss steps. Each action has suggested timing, owner, and success metric.

Social posts for route reveals

Email funnels for new members

Local partnership outreach scripts

Event checklists and promotion steps

All start dates and task durations are fully editable without breaking logic. Change a start cell and dependent dates shift so your plan stays consistent. Use the duration fields to model realistic lead times for events and campaigns.

Change dates without manual recalculation

Set realistic lead times per task

Drag-and-fill copies timeline quickly

Lock key milestones for visibility

The sheet shows task completion percentages and status flags so you track execution at a glance. Overdue tasks highlight in red and completed ones in green for fast status meetings. Use the dashboard to run weekly standups and spot blockers.

Automatic percent-complete calculations

Red flags for overdue tasks

Dashboard summarizing weekly progress

Sort tasks by owner or status

This template simplifies coordination by letting you assign owners, set dependencies, and view who does what when. The clear sequencing reduces overlaps and duplicate work across staff. Share the sheet and everyone sees the same plan.

Assign owners to every task

Clear dependencies prevent schedule clashes

Shareable links for team alignment

Reduce duplicate work and confusion

No Excel expertise is needed-the template uses color-coded cells, clear instructions, and protected formulas. Built-in logic prevents accidental breaks and the workbook includes a short guide to get started. Beginners can run campaigns without a spreadsheet expert.

Color-coded editable cells

Simple on-sheet instructions included

Protected formulas to avoid errors

No advanced Excel skills required defintely

The template exports to PDF and opens in Google Sheets for sharing and printing. Print-ready views hide helper columns and show a clean Gantt for presentations. Use PDFs for client decks or staff handouts.

PDF export for clean presentations

Google Sheets friendly for sharing

Print layouts for wall posters

Email-ready summaries for stakeholders

The weekly highlight shows the current week and key tasks to focus on, making standups faster. A completion guide lists next actions and owners so nothing slips between meetings. Use it to keep cadence and hit launch dates.

Current-week view for quick focus

Next-action list for each owner

Completion checklist for campaign launches

Use in weekly 15-minute standups