Casino Resort
Marketing Plan

The template includes pre-written marketing sections you can edit for tone and details. It saves time by giving campaign copy, task lists, and sequenced actions you can tailor. Swap dates, rename channels, and reuse across properties without rebuilding.

Editable campaign copy and timelines

Swap channels to match property

Templates for promos and loyalty

Adaptable for special events

The plan is presented as an Excel Gantt chart for simple visual scheduling. See task durations, overlaps, and dependencies at a glance to avoid clashes across outlets. The chart helps coordinate promotions, show runs, and room-rate windows.

Clear timeline visualization

Shows task dependencies visually

Color-coded activity lanes

Zoom weeks or months easily

The file ships with 30+ ready marketing actions covering digital ads, email, PR, partnerships, F&B promos, and event launches. Each action includes suggested owners, timing, and quick notes so you won't skip steps. Use them as-is or edit to match strategy.

Email sequences for guests

Digital ad setups suggested

Promo events and menus listed

VIP outreach steps included

All start dates and task lengths are editable without breaking the Gantt logic. Change durations and the chart recalculates visual bars so your schedule stays intact. That makes it flexible for last-minute show changes or seasonal shifts.

Shift dates without formula errors

Extend tasks with one entry

Adjust durations per channel

Auto-resize Gantt bars

The template tracks task progress as percentage complete and flags overdue items on the chart. That gives at-a-glance status for weekly reviews and director updates. Use the progress view to spot blockers before they affect campaigns.

Percent-complete per task

Overdue items auto-highlighted

Progress roll-up by campaign

Ready for weekly review

Assign tasks, set owners, and see who's working on what across marketing, events, and operations. Clear dependencies reduce double-booking of venues or promos. Hand this sheet to ops, sales, and F&B to keep everyone aligned.

Assign owners per task

Dependencies prevent overlaps

Single-sheet team view

Exportable owner task lists

The template uses color-coded cells and built-in logic so non-Excel users can edit safely. No advanced formulas needed to operate the plan; protected cells prevent accidental breaks. It's beginner-friendly and ready for everyday use.

Color-coded editable fields

Protected formulas behind scenes

Simple dropdowns for statuses

One-click print layout

The Gantt and summary pages export to PDF and are copy-friendly to Google Sheets for sharing with partners. Print-ready layouts and slide-ready summaries help when briefing executives or sales teams. Files are sized for email or board packs.

PDF-ready campaign overviews

Google Sheets-compatible export

Slide-friendly one-page summaries

Print layouts for meetings

The template includes a weekly highlight strip and a completion guide that shows current-week priorities and finished tasks. Use it for standups, executive snapshots, and post-campaign debriefs. It keeps the team focused on the week that matters.

Current-week priorities shown

Weekly completion checklist

Standup-ready summary strip

End-of-week debrief prompts