Coffee Roasting
Marketing Plan

This template gives a full, pre-written marketing plan in Excel you can edit end-to-end; it saves hours by providing copy, channel tactics, and timelines you can tailor to any roastery or campaign. Change language, order, or priorities without breaking linked dates.

Includes campaign copy and channel tactics

Editable sections for brand tone

Swap channels to match your market

Keeps format while updating content quickly

The visual Gantt layout shows tasks, timelines, and dependencies on a single sheet so you see sequencing and bottlenecks at a glance. One clean view stops calendar confusion. Drag dates and durations; the chart updates to reflect real dates.

Clear timeline visualization for every task

Shows dependencies and critical path

Single-sheet view reduces coordination errors

Color-coded bars for quick status checks

Template ships with 30+ ready marketing actions covering content, email, PR, paid ads, sampling, and wholesale outreach so you don't miss steps in a roast launch or subscription push. Each action includes suggested durations and owners to speed execution.

Content, email, PR, paid, sampling

Wholesale outreach and PR templates included

Suggested owners and durations per task

Ready actions cut planning from days

All start dates and task durations are editable without breaking the plan's logic; shift a launch date and dependent tasks move with it. That flexibility keeps your roast-to-ship promise aligned with marketing and operations.

Adjust start dates with one change

Durations scale without manual fixes

Dependencies auto-adjust across the Gantt

Works for changing production schedules

The template includes built-in progress tracking (task completion percent) and visual flags for overdue or blocked items so you spot slippage fast. Use the dashboard filter to show only at-risk tasks or this week's priorities.

Completion percent per task visible

Overdue tasks flagged automatically

Dashboard filters for focus views

Quickly identify blocked or delayed tasks

This sheet simplifies team coordination by letting you assign owners, mark dependencies, and export role-specific task lists; you'll avoid duplicate work and clarify who does what before each roast release. It's designed for cross-functional teams-marketing, ops, and sales.

Assign owners per task easily

Export filtered task lists by person

Dependencies reduce overlapping work

Supports cross-functional launch meetings

The template is beginner-friendly with color-coded cells, clear instructions, and built-in formulas so you don't need advanced Excel skills. If you can change a date and type a name, you can run the plan-defintely no formulas to build.

Color-coded cells guide every action

Built-in formulas work out of box

Step-by-step instructions for first use

No need to write formulas yourself

The plan is printable and shareable as PDF or via Google Sheets export so you can present it to partners, investors, or your team. Use the one-page Gantt export for meetings and print-ready weekly summaries for staff boards.

Export as PDF or Google Sheets

One-page Gantt for quick sharing

Print-ready weekly summaries included

Use for client or investor decks

The weekly highlight view shows the current week's priorities and a completion guide that lists must-do items versus nice-to-have tasks, helping teams focus on what moves revenue this week. It's built to keep sprints short and outcomes clear.

Current-week priorities highlighted automatically

Must-do versus nice-to-have list

Use for weekly standups and reviews

Helps keep sprints outcome-focused