One broken formula can throw off the whole forecast, and this template kept everything linked and easy to check. I finished the model faster and felt comfortable sending it to a client without second-guessing the math.
I don't live in spreadsheets, so the clear layout and simple inputs made the model easy to use. I had the projections updated in under an hour, without needing to dig through advanced formulas.
Pricing, costs, and growth were all over the place before, but this template put them in one organized flow. It helped me tighten the assumptions in one sitting and get a meeting booked with our partner.
This editable Excel workbook and Google Sheets projects five years of client revenue, calculated hours with monthly details, financial statements, scenarios and dashboard reports.
Use the model to plan how marketing spending, customer acquisition, retention, billable hours, prices, employment, and costs shape an agency's forecast.
Changes to the operational assumptions and the combined workbook update revenue, financial statements, scenario visions and management reports from the input data.
The model converts marketing spending into new cohort of customers, keeps active customers at their level, converts them into profitable hours, and prices for those hours.
New customers equals marketing expenses divided by customer acquisition costs.
New customers are assigned to different levels and retained for each specific lifetime.
Active customers connect new customers with any group of customers that still remain.
Each level multiplies the monthly hours of active customers per active customer.
The settlement time shall be multiplied by the hourly rate and then revenue summed in individual levels and months.
Worksheet revenue specifies the purchase, customer mix, customer usage time, billable hours and hourly rates that are the source of the customer cohort revenue calculation.
Revenue
Worksheet COGS & OPEX separates direct costs, Variable operating expenses and fixed costs so that the costs can be consistent with the agency's forecast.
COGS & OPEX
The Worksheet scenarios compare Low, Base, and High cases with respect to revenue, gross margin, contribution margin and EBITDA with respect to forecast.
Scenarios
You can use the dashboard to review scenarios, basic financial results, a mixture of revenue, profitability, cash flow and payback period of investments in one place.
Dashboard
The ready-made model fits into the economy of the agency with a cohort of customers, with the billing time; different structure of revenue logic or reporting may require on-demand modelling.
The indicator is the starting point for planning, not a guarantee of performance.
Financial Models Lab may build or adapt a model where the requirements require a different revenue logic, operational schedule or reporting.
Order of the financial model for the orderAfter you purchase, you will receive an editable financial model of Excel or Google Sheets as an instant download for a monthly five-year plan.
Open and edit the financial model in Excel or Google Sheets.
Plan on monthly 60 as part of the five-year financial year forecast.
Compare Low, Base, and High cases through a model scenario view.
See the income statement, the cash flow statement, the balance sheet and the management results.
The basic answers are visible in their entirety, without the need to click on the accordion.
It converts marketing spending into new customers, maintains customer cohorts, calculates billable hours by level, and multiplies hours by hourly rates.
You can edit the launch date, initial customers, marketing budget and seasonality, CAC, level allocation, customer usage time, billable hours and hourly rates.
The scenario compares alternative cases for key financial results, including revenue, margins and EBITDA across forecast.
The product shall present the income statement, the cash flow report, the balance sheet, the dashboard, the summary, the indicators, the estimates, the balance sheet, the ROIC, the charts, the KPIs and other reports.
Yes. the Financial Models Lab offers personalized modelling for different revenue logics, operational schedules or reporting requirements.
It's a forecast of planning based on the assumptions you're putting in place, not a guarantee of business results.
This pre-built financial model for content creation services gives you an enterprise-level planning tool that is ready for your numbers right out of the box.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
