Corporate Wellness Program
Business Model Canvas
Corporate Wellness Program Business Model Canvas
You're building a corporate wellness offering and need a clear, actionable plan; this Business Model Canvas is tailored for modular wellness programs (on-demand fitness, mental health counseling, financial wellness, nutrition) sold via per-employee-per-month (PEPM) subscriptions to US companies, especially 50-500 employee firms and HR teams. One-page strategy meets operational detail.
What is included in the product
Written Business Model Canvas in Word
The Word file contains a detailed, editable Business Model Canvas with structured narrative for all nine BMC components, customizable examples, and guidance for corporate wellness program planning and presentations.
Customizable Excel Spreadsheet
The Excel file contains a high-level, editable one-page BMC snapshot with PEPM calculations, pricing tiers, and a printable overview for quick reviews and collaboration.
Instant Download & Easy Setup
The template is available immediately after purchase in editable Word and Excel files so you can open, customize, and start planning within minutes-no setup or installation required.
Fully Editable & Customizable
Every section is editable in both Word and Excel so you can change pricing tiers, service modules, narratives, and metrics to match your corporate wellness model and client mixes.
Structured & Easy-to-Use Layout
The canvas separates all nine BMC blocks with clear prompts and fields for metrics, making it easy to map value propositions, channels, revenues, and costs to a corporate wellness product; built-in flow keeps teams aligned. One-liner: Everything mapped to nine BMC blocks.
Revenue & Cost Analysis
Shows tiered PEPM subscriptions and modular add-ons as revenue streams and lists core cost drivers-platform hosting, personnel, provider fees, sales/marketing, and G&A-so you can model margins and pricing sensitivity quickly.
Customer & Market Segmentation
Helps you prioritize target segments: small-to-mid US businesses (50-500 employees), HR teams at larger firms, high-growth tech and professional services, and stress-intensive workplaces that need burnout solutions.
Key Partnerships & Resources Mapping
Maps essential partners: certified wellness professionals, generic technology and cloud providers for hosting, HR/payroll integration partners, benefits brokers/insurance channels, and corporate wellness consultants as channel partners.
One-Page Business Model Overview
The Excel version condenses the full model to a single-page snapshot showing PEPM math, tier comparisons, top-line revenue, and main costs-ideal for quick investor or executive reviews.
Time-Saving Business Planning Tool
This bundle removes hours of formatting and strategy drafting by providing pre-written canvas content, sector-tailored examples, and ready metrics so you can test pricing and go-to-market fast.
Presentation-Ready Format
Provides a professional Word narrative and a clean Excel snapshot formatted for investor decks, HR presentations, and internal strategy sessions so you can present with clarity and credibility.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- Startup Costs to Launch a Corporate Wellness Program
- How to Launch a Corporate Wellness Program: 7 Key Steps and Financials
- How to Write a Corporate Wellness Program Business Plan
- 7 Essential KPIs for Corporate Wellness Program Success
- How Much Does It Cost To Run A Corporate Wellness Program Each Month?
- How Much Do Corporate Wellness Program Owners Make?
- 7 Strategies to Boost Corporate Wellness Program Profitability
Frequently Asked Questions
It provides a structured, one-page layout that allows you to visualize all key elements of your strategy concisely.