Corporate Wellness Program
Marketing Mix
Corporate Wellness Program 4P's Marketing Mix
Our 4P's Marketing Mix template is tailored for a corporate wellness program offering modular services-on-demand fitness, confidential mental health counseling, financial wellness workshops, and nutrition guidance-sold via a subscription per active employee per month (PEPM) to US companies and HR teams.
What is included in the product
Written 4P's Marketing Mix in Word
The Word document is a detailed, professionally written 4P's Marketing Mix Analysis for a corporate wellness program covering Product, Price, Place, and Promotion with strategic insights, examples, and company-specific context.
Customizable Excel Spreadsheet
The Excel file provides a high-level, at-a-glance summary of the full analysis in a clean, editable spreadsheet for quick reviews and internal planning.
Comprehensive Marketing Mix Framework
The template breaks Product, Price, Place, and Promotion into a structured, actionable plan so you can map wellness offerings, tiered PEPM pricing, platform delivery channels, and HR-focused promotional tactics in one place.
100% Customizable & Editable in Excel
The Excel workbook is fully editable so you can change service bundles, input headcount, tweak PEPM fees, and recalculate revenue and margins without coding or design work.
Business-Idea Specific & Pre-Written Template
This pre-written template is specific to corporate wellness programs for US companies (including small and mid-size firms, 50-500 employees), with example language and scenarios aligned to HR buyer needs.
Instant Download & Immediate Access
Get the Word and Excel files instantly after purchase so you can open, edit, and present your corporate wellness marketing mix without delays or subscriptions.
Professional, Visually Engaging Layout
The package includes a clean, corporate-ready layout with clear headings, tables, and charts that make strategy easy to read and defintely presentation-ready for stakeholders.
Product Strategy Framework
The Product section guides you to define core modules, employee benefits, positioning versus competitors, and modular bundles that match client budgets and workforce needs.
Pricing Strategy & Profitability Model
The pricing worksheets let you model tiered PEPM subscriptions, add-on module fees, provider costs, and simple revenue projections per active employee to test profitability and client pricing scenarios.
Time-Saving & Easy-To-Use Format
Pre-filled prompts, examples, and a logical flow let you complete a full marketing mix in hours, not days, so HR and sales teams can move to outreach faster.
Investor & Stakeholder-Ready Presentation
The deliverables include executive summaries, ROI highlights, and clean layouts so you can present the wellness program strategy to investors, benefits brokers, or internal executives with confidence.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- Startup Costs to Launch a Corporate Wellness Program
- How to Launch a Corporate Wellness Program: 7 Key Steps and Financials
- How to Write a Corporate Wellness Program Business Plan
- 7 Essential KPIs for Corporate Wellness Program Success
- How Much Does It Cost To Run A Corporate Wellness Program Each Month?
- How Much Do Corporate Wellness Program Owners Make?
- 7 Strategies to Boost Corporate Wellness Program Profitability
Frequently Asked Questions
The 4Ps model provides a structured framework to plan and execute a comprehensive marketing strategy, ensuring all critical elements are addressed to successfully promote the wellness program.