Craft Beer Store
Marketing Plan

This template ships with a pre-written, fully editable marketing plan tailored to craft beer stores. You can edit copy, tasks, and timelines in Excel without rebuilding anything. It saves time and fits any local retail strategy.

editable campaign copy and steps

tailor offers for store events

quickly adapt for holidays

saves hours of writing

The Gantt layout shows campaigns across weeks and months so you see sequencing at a glance. Bars show start, duration, and dependencies for every task. Use it to avoid overlaps and plan tastings, drops, and promos.

visualize timelines and overlaps

clear task sequencing view

identify scheduling conflicts fast

plan events alongside campaigns

Includes 30+ ready marketing actions specifically for craft beer retail: seasonal drops, tasting nights, social posts, email campaigns, and local partnerships. Tasks include durations, owners, and suggested copy or assets. You won't miss critical steps for a successful launch.

tasting nights checklist included

social post templates ready

email campaign sequences ready

local partnership outreach steps

Start dates and task durations are fully editable so you can shift campaigns without breaking the plan. Excel formulas keep the Gantt bars correct when you change dates. That makes the plan flexible for last-minute brewery drops or venue changes.

adjust start dates quickly

change durations without breaking

auto-update Gantt bars

shift campaigns instantly

Built-in progress tracking shows percent complete for each task and flags overdue items in color. You see weekly execution at a glance and can filter by owner or status. Use it to keep launches on schedule and spot bottlenecks.

percent complete indicators

overdue items highlighted red

filter by owner or status

weekly progress snapshot

Assign tasks, set owners, and define dependencies so your team knows who does what and when. The plan reduces duplicated work and miscommunication during busy release weeks. It works for two staff or a six-person retail team.

assign owners per task

clarify task dependencies

reduce duplicated work

align staff on releases

No Excel experience needed: color-coded cells, input fields, and protected formulas guide you. Built-in instructions explain where to type and what to change. The sheet is beginner-friendly and defintely easy to use.

color-coded editable cells

protected formulas prevent errors

simple input fields

on-sheet instructions included

Export printable PDFs or share via Google Sheets for remote review and client meetings. The layout is presentation-ready and fits one-page print summaries plus the full Gantt. Use it for team meetings or to brief brewery partners.

export to PDF easily

shareable via Google Sheets

one-page summary print

presentation-ready layout

A weekly highlight bar shows the current week and the tasks due, plus a completion guide for what to finish each week. Use it to prep event supplies, email sends, and staff briefings. It keeps your team focused on the week's top priorities.

current-week visual highlight

weekly completion checklist

prep tasks for events

focus team on priorities