Craft Distillery
BCG Matrix
Craft Distillery Boston Consulting Group Matrix
This Boston Consulting Group (BCG) Matrix template is built for a craft distillery portfolio, showing which small-batch spirits to invest in, hold, or retire; it combines clear quadrant logic, tidy visuals, and practical guidance so teams make faster, smarter product decisions.
What is included in the product
Written Boston Consulting Group Matrix in Word
The Word document delivers a detailed, professionally written breakdown of the craft distillery's product portfolio across the BCG Matrix quadrants-Stars, Cash Cows, Dogs, and Question Marks-with strategic insights and recommended actions for each segment.
Customizable Excel Spreadsheet
The Excel workbook provides an editable matrix with configurable fields for market growth and relative market share, formula-driven placements, and chart exports to visualize, adjust, and compare product performance quickly.
Instant Download & Easy Setup
Get the BCG Matrix template immediately after purchase as a plug-and-play file so you can start strategic reviews the same day-no waiting, no extra software, just open and fill with your distillery data.
100% Customizable for Your Business Idea
The template is fully editable so you can change quadrant labels, market-growth thresholds, product names (signature gin, rye whiskey), and visuals to match your distillery's strategy and reporting style.
Pre-Built BCG Matrix Structure
The file includes a professionally formatted matrix with quadrant logic, pre-set formulas for relative market share and growth buckets, and sample placements so you don't build the framework from scratch.
Easy-to-Use with No Prior Experience Required
The layout and guidance are beginner-friendly: simple inputs, labeled fields, and tooltip notes let staff without strategy degrees populate and interpret the matrix reliably.
Helps Identify Profit-Generating Products
Use the matrix to spot Stars and Cash Cows-high-growth or high-share spirits like flagship gin or mature rye-so you prioritize production, marketing, and shelf-placement decisions that drive revenue.
Clear Visualization of Market Positioning
The visual quadrant shows each spirit's market growth versus relative share so teams and stakeholders instantly see where signature products sit and how they compare to regional competitors.
Professional-Quality Presentation Format
Designed for investor decks and executive meetings, the template exports crisp charts and a clean summary page so your strategic story looks polished without hiring a designer.
Optimized for Decision-Making & Growth Strategy
The matrix pairs quadrant placement with actionable recommendations-invest, maintain, harvest, divest-so you can set production runs, marketing spend, and channel focus based on clear strategic rules.
One-Time Purchase, Lifetime Access
Pay once for lifetime access to the template files and future minor updates; no subscriptions or recurring fees, giving long-term value for your distillery planning budget.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
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- How to Manage Running Costs for a Craft Distillery
- How Much Do Craft Distillery Owners Typically Make?
- Increase Craft Distillery Profitability: 7 Essential Strategies
Frequently Asked Questions
Yes, the Word file supports side-by-side brand comparisons to identify strategic positions across your portfolio.