Clear Investor Storyline
This template gave me the exact structure I was missing, so I could show investors the right outputs without guessing. It saved me about 6 hours of rework and made our first pitch review much easier.
This template gave me the exact structure I was missing, so I could show investors the right outputs without guessing. It saved me about 6 hours of rework and made our first pitch review much easier.
I stopped hunting through scattered files for statements and charts once I used this model. Having everything in one workbook cut my monthly reporting prep by nearly 5 hours.
I’m not strong in advanced Excel, so the built-in formulas and clean tabs made this model manageable. I finished our first forecast in an afternoon instead of spending days on setup.
This is an editable forecast of a five-year spreadsheet combining the CRM subscription cohorts, prices, costs and scenarios with financial statements and management results.
Use the workbook to translate to the built-in software forecast CRM subscribers, pricing plans, operating costs and financing.
Modified input data are provided monthly, annual summaries, comparisons of scenarios and related financial results, so that changes can be reviewed throughout the model.
The model turns acquisition into recognised income by cohorting samples and direct payments of records, using conversion and churns, allocating plans and adding included layers of monetaryisation.
New entries equal marketing expenses divided by CAC, with the seasonality of the channel reflected in the acquisition.
Registration is divided between free and paid start, maintaining the activation path of each cohort.
After the trial period, the cohorts of the earlier samples shall be converted into paid and combined with the current direct activations.
Paid activations divided into plans, while previously subscribers roll forward after the chrunn by level.
Active subscribers times the monthly price of the plan is created by MRR; ARR is only run-rate, and annual monthly income amounts are recognised revenue layers.
The income working sheet combines acquisition, sample, paid activation, churn, plan mix, prices and optional monetaryisation assumptions for the calculation of subscribers' income.
REVENUE
The COGS & OPEX worksheet separates direct costs, variable operating costs and fixed expenses with time assumptions and drivers for the forecast.
COGS & OPEX
The Scenarios compared the low, base and high cases in terms of revenue, gross margin, premium margin and EBITDA in the five-year forecast.
SCENARIOS
The table includes a set of models, scenario control, basic financial results, revenue mix, profitability, cash flow and return on investment in one management view.
DASHBOARD
It fits companies using comparable subscriptions, acquisitions, conversions, churn, and coining logic; material different structures may require non-standard financial modelling.
The template is the starting point of planning, not a guarantee of performance.
The Financial Models Laboratory may build or adapt a financial model where revenue logic, operational schedules or reporting requirements require a different structure.
ORDER A CUSTOM FINANCIAL MODELYou will receive a fully edited financial model CRM Software in the form of an immediate download with five-year, monthly and annual forecasts and scenario analysis.
Revenue, costs, staff, capital and financial assumptions for the plan.
Review of five years envisaged with monthly and annual financial details.
Compare low, basic and high levels of key performance measures.
Use income statement, cash flow, balance sheet, summary, dashboard and support analyses.
The basic answers are visible in their entirety, without clicking on the accordion.
Converts marketing expenses and CAC to registrations, uses trial conversion and activation with direct payment, rolls subscribers forward after churn, and prices of active customers according to plan. Allowed use, configuration, field and additional layers of revenue are then added.
You can change the start time, marketing and seasonality expenses, CAC, trial and directly paid shares, conversion, plan mix, churn or life, level prices, use, configuration fees and included optional entry into the monetaryisation.
The Scenarios compared low, base and high incomes, gross margin, premium premium and EBITDA in the five-year forecast.
The product presents income statement, cash flow statement, balance sheet, summary, dashboard, scenarios, valuation, break-even, ROIC, graphs, KPIs, indicators and other complementary reports.
Yes. Financial Models Lab offers custom financial modelling when you need different revenue logic, operational schedules or reporting structure.
This is a planned forecast based on the assumptions to be edited, not a guarantee of financial results, financing, profitability or returns.
This pre-built Excel financial model for a software company provides everything you need to build a comprehensive financial plan, from initial startup costs to a five-year exit valuation.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark