Customer Concentration Stress Excel Dashboard
FINANCIAL MODELS LAB
How much contribution disappears if the largest customer reduces orders?
Use the populated dashboard to read the result, investigate its components and explore the stated decision assumptions. The workbook keeps the source figures and calculation steps available so another reviewer can trace the same selection.
See the illustrative example
Month: Oct 2026, Unit: Business services. The workbook opens with calculated sample figures and working financial charts. Each displayed amount belongs to its labelled selection and unit of measure.
Explore the financial questions
Group totals support the largest and top-five shares. Individual customer concentration beyond these groups is unavailable.
Apply a sales loss only to the largest customer. Use its variable contribution rate. The next four and all other customers retain their recorded sales.
Group totals support the largest and top-five shares. Individual customer concentration beyond these groups is unavailable.
Move between the decision views
The analytical views include Dashboard, Account loss stress, Customer mix. Start with the overview, then use the relevant driver, register or scenario view to explain a difference. Keep the reporting context consistent when comparing an amount with its source or another operating unit.
How to adapt the dashboard
Start with the short How to worksheet, which identifies the inputs, selectors and result views for this dashboard. Keep an unchanged copy of the sample before replacing its data. Enter your source values in the highlighted cells, review one reporting selection and reconcile a headline amount to your records. Change a material driver and check the result in its labelled unit. A decision assumption describes a modelled case; it does not replace the observed source figures.
Understand the calculation basis
The workbook consumes pre-ranked accounts. The next-four and remaining groups must exclude the largest customer. Apply a sales loss only to the largest customer. Use its variable contribution rate. The next four and all other customers retain their recorded sales.
For a team review, record the selected period, operating unit, source of the inputs and the case assumptions alongside the conclusion. This context helps a colleague reproduce the result and distinguish a change in the business from a change in the modelling assumptions. The included sample is illustrative rather than company reporting.