Dance Company
Marketing Plan

Pre-written marketing copy and action steps save hours of planning. The Excel file is fully editable so you can tailor messaging, channels, and timing to any production or season. It's plug-and-play for arts nonprofits, commercial companies, and schools.

Editable emails, social, and press copy

defintely audience-ready messaging examples

Swap sections to match your brand

Replace channels without breaking layout

Visual Gantt chart shows tasks across weeks and months. Bars show task duration, dependencies, and milestones for each campaign. It makes sequencing publicity, rehearsal promos, and ticket pushes clear at a glance.

Timeline bars for every marketing task

Dependencies link tasks automatically

Milestones for launch and opening night

Zoom to week or season view

Includes 30+ ready marketing actions covering digital, earned, and community channels. Tasks range from email cadences and social posts to press outreach, partnerships, and on-site promotions. You'll avoid missing key steps before opening night.

Email sequences for different audience types

Social calendar with post templates

Press outreach and media follow-ups

Partnership outreach and promo bundles

All start dates and durations are editable without breaking calculations. Change a rehearsal or venue date and dependent tasks shift automatically. That keeps timelines realistic when show dates move.

Change start dates in one cell

Adjust durations with a dropdown

Dependencies update when dates move

Auto-reschedule downstream tasks instantly

Built-in progress tracking shows percent complete and highlights overdue tasks (red). Use status fields to monitor execution and see weekly completion rates. It flags gaps so you can reassign work fast.

Percent complete per task field

Overdue tasks flagged in red

Weekly completion summary at top

Owner reminders and status notes

Assign tasks, set owners, and mark dependencies inside the sheet. The plan reduces overlap by making who-does-what obvious before promo begins. Use it to run weekly check-ins and clear blockers quickly.

Owner column for each task

Clear task dependencies shown visually

Run focused weekly status meetings

Reduce duplicate outreach efforts

Designed for non-Excel users with color-coded cells and simple dropdowns. Formulas work behind the scenes so you don't need to write or fix them. A short instructions sheet gets new users up and running.

Color-coded editable cells throughout

Simple dropdowns for common choices

Hidden formulas maintain plan logic

One-page quickstart instructions included

Export to PDF or share in Google Sheets for remote collaboration. Print one-page timelines for box office meetings or sponsor packets. Files are ready for client or board presentations.

PDF-ready summary pages included

Google Sheets friendly for sharing

Printable one-page timeline for meetings

Sponsor and partner packet layouts

The weekly highlight view shows current tasks and completion targets for the week. A simple guide explains when to escalate delays and how to mark weekly wins. Teams can focus on the next seven days without losing the season view.

Current-week spotlight section at top

Weekly completion percent displayed clearly

Escalation steps for delayed tasks

Checklist for end-of-week wrap-up