NFT ART MARKETPLACE BUSINESS PLAN

I. Executive Summary

Company Description

Meridian Gallery (name chosen to signal the meeting point of art and ledger) is a San Francisco–based startup launching in 2026 that operates a premier curated NFT marketplace in the U.S. digital art sector. We sell verified, high-value digital artworks and subscriptions to tiered artist career tools. Our core offerings are a curated marketplace with on‑chain provenance, artist subscription tiers for career services, and a verified-collector network that together create recurring subscription revenue plus transaction commissions.

We run artist curation, on‑chain verification, smart‑contract settlements, custody and secondary-market support to deliver secure, transparent transactions. What sets us apart is tiered career tools for artists and institutional-grade authenticity checks, built to shift collectors from speculative trading to professional collecting. Target customers are U.S. digital art collectors and mid‑career to established digital artists. Short-term goals: launch platform, onboard artists and early collectors in year one. Long-term goals: lead the shift to professional collecting and scale recurring revenue with enterprise-grade verification and marketplace liquidity.

Problem

Digital artists and collectors lack reliable tools to verify provenance and enforce ownership of original digital works. The market has widespread unauthorized copies, weak artist-to-collector infrastructure, and platforms that fail to deliver the transparency needed for institutional-grade art investment.

These gaps prevent creators from controlling distribution and capturing secondary market value, and they expose collectors to provenance and ownership risk. Based in San Francisco and launching in 2026, our curated NFT marketplace addresses this need by providing verified authenticity, tiered artist career tools, and a business model combining recurring subscriptions with transaction commissions.

Solution

Digital artists lack reliable provenance, lose secondary-sale revenue, and face market clutter; collectors lack curated, verifiable venues and find blockchain too complex. Our curated, blockchain-based marketplace lets artists mint NFTs that record immutable provenance, supports secure peer-to-peer sales, automates royalties via on-chain smart contracts, enforces distribution rights on secondary sales, verifies collectors to reduce fraud, and simplifies wallet and transaction flows for U.S. creators and buyers.

One clear line: artists mint, collectors buy in a verified marketplace, and royalties pay automatically.

Mission Statement

We empower digital creators by providing tools and technology that secure their artistic legacy and financial future, and by building the world’s most trusted marketplace for authenticated digital art. We simplify blockchain technology while maintaining the highest standards of curation and security, ensuring every creator is fairly compensated and collectors hold verifiable ownership. We commit to transparent artist-collector connections, ongoing innovation, and integrity in order to redefine art ownership for the digital age.

Key Success Factors

Reach breakeven by July 2027 through disciplined acquisition-cost management.

• Disciplined CAC management: reduce buyer CAC from $100 to $60 over five years.
• Timed breakeven: achieve projected breakeven by July 2027 through cost control and revenue cadence.
• High-quality artist mix: maintain 20% Blue Chip creators to drive high-value transactions.
• Platform security: conduct regular audits and smart contract reviews to preserve collector trust.
• High shareholder returns: deliver a 27.99% ROE to reward stakeholders and support expansion.

Financial Summary

Brief financial snapshot for the Executive Summary of the NFT Art Marketplace business plan.

Financial requirements: initial investments pay back in 33 months with breakeven in Jul-27 (month 19); minimum cash reserve of $34,000 is forecasted for Jun-27; model shows an overall IRR of 8% and ROE of 27.99%.

Financial outlook: profitable and scalable in the U.S. market by year three.

Funding Requirements

$1,000,000 is requested to fund a 24‑month runway to projected breakeven in July 2027, covering a $250,000 CapEx obligation, the $525,000 first‑year EBITDA shortfall, and a minimum $34,000 cash reserve, supporting an expected 8% IRR for early‑stage investors.