Clear Path for Investors
This template gave me the exact structure I needed, so I stopped guessing what investors wanted. It cut my prep time by a full day and made the deck much easier to explain.
This template gave me the exact structure I needed, so I stopped guessing what investors wanted. It cut my prep time by a full day and made the deck much easier to explain.
Building low, base, and high cases used to take forever. With this model, I updated all three in one sitting and had cleaner numbers ready for a planning call the same afternoon.
I’m not great with advanced Excel, and this template kept me from getting lost in formulas. The input tabs were easy to follow, and I finished a solid draft in under two hours.
It is an editable five-year Excel or Google Sheets model that predicts seller and buyer acquisitions, revenue transactions, costs, financial statements and scenarios.
Use the workbook to plan how seller and buyer acquisitions, buyer order keeping, commissions, subscriptions and seller bonuses translate into the monthly market economy.
Editable establishments shall be subject to operational schedules which calculate orders, GMV, market revenue, costs, reports, scenario results and management reports.
The model acquires sellers and buyers separately, builds cohorts and level orders, calculates GMV and commissions, and then adds monthly seller subscriptions and supplements.
Calculation of new sellers and buyers separately from purchasing budgets ÷ CAC, with additional monthly seasonality.
Deployment of new users to levels and maintenance of each seller and buyer cohort for the duration of the current level of use.
Purchasers' contracts shall combine initial orders from new buyers with recurring orders from qualifying active buyers.
GMV is equal to orders × AOV level; revenue from commissions add GMV × acceptance rates and orders × fixed fee.
Add seller's subscriptions, buyer's subscriptions, and eligible seller's monthly revenue from the market; GMV itself is not revenue.
In the revenue assumptions view, a single operational schedule organises the seller and buyer acquisitions, retaining levels, ordering, AOV, commissions, subscriptions and additional results of the seller.
Revenue assumptions
In terms of COGS and operating expenses, direct market costs, variable costs and fixed operating positions are separated throughout forecast.
COGS and operating expenses
The scenario analysis compares the low, basic and high paths for revenue, gross margin, contribution margin and EBITDA over the five-year period of forecast.
Analysis of scenarios
The Dashboard combines global configuration, scenario control, basic finance, a mix of revenue, profitability, cash flow and return charts in one management view.
Dashboard
It is adapted to markets using separate seller and buyer acquisitions, sequential customer retention, transaction commissions, subscriptions and seller additions; different mechanisms may require individual modelling.
The indicator is the starting point for planning, not a guarantee of performance.
The Financial Model Laboratory may build or adapt the model where the revenue logic, operational schedules or reporting requirements differ from the finished structure.
Order of the financial model for the orderWhen you make the money, you get a fully editable financial model Excel or Google Sheets with five-year monthly and annual forecasts and built-in analytics insights.
Open and edit a model in Excel or Google Sheets using your own business assumptions.
Review of the five-year forecasts with monthly and annual financial details.
Compare the Low, Base and High cases using a workbook scenario view.
Analyze the income statement, the cash flow, the balance sheet, the summary and the scoreboard.
The basic answers are visible in their entirety, without the need to click on the accordion.
It calculates seller and buyer acquisitions separately, builds cohorts based on buyer level and orders, and then monetizes GMV via commissions by adding seller subscriptions and additions. GMV is the size of the transaction, not revenue.
You can edit purchasing budgets and seasonality, CAC, levels and lifespan mixes, repeat order frequency, AOV, commission terms, subscription fees, and any additional seller fees that are enabled.
The scenario analysis compares the low, basic and high paths for revenue, gross margin, contribution margin and EBITDA over the five-year period of forecast.
The results include income statement, cash flow, balance sheet, summary, dashboard, scenario analysis, assessment, balance sheet, ROIC, relationships, charts and KPIs.
Yes. the Financial Models Lab can build or customize the model when you need a different revenue logic, operating schedule or reporting.
This is a planned forecast based on edited assumptions, not a guarantee of results.
You get a comprehensive financial model template that includes a dynamic dashboard, detailed financial statements, revenue and cost projections, a staffing plan, and a dedicated assumptions tab.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark