E-commerce Contribution per Order Excel Dashboard

E-commerce Contribution per Order — financial dashboard with editable inputs and linked analysis
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Description

FINANCIAL MODELS LAB

Reconcile net sales, four variable costs and contribution per fulfilled order.

Use the populated dashboard to read the result, investigate its components and explore the stated decision assumptions. The workbook keeps the source figures and calculation steps available so another reviewer can trace the same selection.

Editable Excel dashboard Working sample data Interactive financial views

See the illustrative example

Month: Oct 2026, Unit: Web store. The workbook opens with calculated sample figures and working financial charts. Each displayed amount belongs to its labelled selection and unit of measure.

Contribution / order
$23.85
Net sales / order
$62.88
Contribution margin
37.9%
Total contribution
$55,167
Fulfilled orders
2,313
Freight / order
$5.96

Explore the financial questions

Contribution per fulfilled order

Reconcile net sales, four variable costs and contribution per fulfilled order.

Volume and unit-economics drivers

Attribute the change in total contribution to volume and five unit-economic effects.

Discount and freight stress test

Recalculate contribution after an additional merchandise markdown and a freight surcharge at constant volume.

Move between the decision views

The analytical views include Dashboard, Profit drivers, Pricing stress. Start with the overview, then use the relevant driver, register or scenario view to explain a difference. Keep the reporting context consistent when comparing an amount with its source or another operating unit.

How to adapt the dashboard

Start with the short How to worksheet, which identifies the inputs, selectors and result views for this dashboard. Keep an unchanged copy of the sample before replacing its data. Enter your source values in the highlighted cells, review one reporting selection and reconcile a headline amount to your records. Change a material driver and check the result in its labelled unit. A decision assumption describes a modelled case; it does not replace the observed source figures.

Understand the calculation basis

Shipping revenue, advertising, fixed overhead and reverse-logistics charges are outside the stated scope. Scenario volume and the four booked cost pools stay fixed. Additional markdown acts on already-net merchandise revenue.

For a team review, record the selected period, operating unit, source of the inputs and the case assumptions alongside the conclusion. This context helps a colleague reproduce the result and distinguish a change in the business from a change in the modelling assumptions. The included sample is illustrative rather than company reporting.